A culinary journey|短视频,图文|广告营销案例【ADGuider广告指南】

美食之旅

案例简介：随着电子商务食品行业的强劲势头，对于相对年轻的类别来说，这是一个非常有趣的时刻，消费者群体日益增长，与技术创新融合的食品也在蓬勃发展。消费者明智的是，我们已经看到，今天的人们对食物更具冒险精神，也愿意在物质产品上花费更多的体验，所以我们的想法是通过一种高度体验的产品来颠覆这个类别，点燃所有的感官，让每一位内斯特都经历一种打开发现之门，并在品味中旅行。今天，当人们订购一顿内斯特 (Nestor) 餐时，他们开始了由世界各地一些顶级食品专家指导的烹饪之旅。每周，我们都会有一个新的烹饪目的地，并通过味道，电影，声音和气味将其带入生活。体验是设计，所以消费者首先通过每周日晚上发布的一部简短纪录片来发现目的地，该纪录片突出了城市对食物的态度。在接下来的5天里，我们每天提供一道菜，灵感来自城市的风味和仪式，所有这些都是由当地烹饪指南设计的。当人们收到他们的Nestor订单时，他们首先被要求扫描一个qr代码，让他们在音乐播放列表上进行烹饪之旅。接下来，他们打开了 “lingette parfume' (70% 酒精手擦)，它带有特色目的地的香味，灵感来自烹饪指南，并在格拉斯法国创建。由法国Reshment Club为Nestor打造的综合广告，类别为: 食品、专业服务。

美食之旅

案例简介：With the e-commerce food sector gaining strong momentum, it is a very interesting time for the relatively young category where the consumer sets are growing day by day and food fused with tech innovations are blossoming. Consumer wise, we have seen that people today are more adventurous with food & also are willing to spend more on experience over material goods, so our idea was to disrupt the category with a highly experiential offering that ignites all the senses, making every Nestor experience one that opens the door to discovery and travel through taste. Today when people order a Nestor meal, they embark on a culinary journey guided by some of the top food experts from around the world. Each week we feature a new culinary destination and bring it to life through taste, film, sound and scent. The Experience is design so the consumer first discovers the destination through a short documentary released every Sunday evening that highlights a cities' approach to food... the following 5 days we offer a dish a day inspired by the flavors and rituals of the city all designed by the local culinary guide. When people receive their Nestor order, they are first asked to scan a qr code that lands them at the music playlist for their culinary journey. Next they open the ‘lingette parfumees’ ( 70% alcohol hand wipe) which is perfumed with the scent of feature destination, inspired by the culinary guide and created in grasse France. Integrated advertisement created by The Refreshment Club, France for Nestor, within the categories: Food, Professional Services.