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赛诺菲基因酶: 特应性皮炎日
案例简介：
赛诺菲基因酶: 特应性皮炎日
案例简介：
Sanofi Genzyme: Atopic Dermatitis Day
案例简介：
Sanofi Genzyme: Atopic Dermatitis Day
案例简介：
赛诺菲基因酶: 特应性皮炎日
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Sanofi Genzyme: Atopic Dermatitis Day
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基本信息
- 广告品牌： Sanofi Genzyme;Regeneron
- 发布日期： 2018-09
- 行业领域： 生活服务 , 医疗/护理 , 医药
- 媒体类别： 短视频 , 微电影
- 广告语言： 英语
- 媒介平台： 网络
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案例详情
Atopic dermatitis can take everything from patients. It can rob them of opportunities, moments and feelings. It steals days. Days and days and days of their lives. To launch the first ever Atopic Dermatitis Day we created a film which empathised with patients, whilst telling them that this is one day that can’t be taken from them. We hear a woman telling the story of an unforgettable girls holiday from the 90’s, the off the cuff moments that helped forge a lifetime friendship. We reveal that rather than recollecting her own memories, it’s yet another time that Atopic Dermatitis has taken from her. To raise further awareness for those living with the disease, the campaign will be supported by a donation-based mechanism that will see 1 US Dollar donated to International Alliance of Dermatology Patient Organisation for every social media share.
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