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采用一个包
案例简介：善良、敏感和美丽是形容词，通常与收容所动物无关。许多人不明白他们可以是令人难以置信的温柔和友好。 这就是为什么莫斯科可能与希尔的宠物营养公司合作，“收养一只宠物”，挑战人们的观念，为他们找到新家。 为了做到这一点，他们创造了 “收养一个包”，一个专门设计的电报贴纸包和机器人，它带走这些动物，让它们成为人们日常对话的一部分, 一路上打破偏见。电报贴纸包由目前等待收养的宠物的图像组成。通过向电报机器人发送带有你喜欢的动物的贴纸，你可以得到它的传记、照片和如何喂养它的建议。每当 “领养宠物” 基金得到一只新的无家可归的宠物时，一个新的贴纸会被添加到背包中，当宠物被领养时，它的贴纸会从套装中消失。
采用一个包
案例简介：Kind, sensitive and beautiful are adjectives not often associated with shelter animals. Many fail to understand they can be incredibly gentle and friendly. That’s why Possible Moscow have teamed up with Hill's Pet Nutrition and ‘Adopt a Pet,’ to challenge perceptions and find new homes for them. To do this they have created, ‘Adopt A Pack,’ a specially designed Telegram sticker pack and bot, which takes these animals and makes them part of people’s everyday conversations, breaking down prejudices along the way. The Telegram sticker pack consists of images of pets currently waiting for adoption. By sending a sticker with an animal that you like to a Telegram bot, you can get its biography, photos and advice on how to feed it. Whenever the ‘Adopt a Pet’ fund gets a new homeless pet, a new sticker is added to the pack and when the pet is adopted, its sticker disappears from the set.
Adopt A Pack
案例简介：善良、敏感和美丽是形容词，通常与收容所动物无关。许多人不明白他们可以是令人难以置信的温柔和友好。 这就是为什么莫斯科可能与希尔的宠物营养公司合作，“收养一只宠物”，挑战人们的观念，为他们找到新家。 为了做到这一点，他们创造了 “收养一个包”，一个专门设计的电报贴纸包和机器人，它带走这些动物，让它们成为人们日常对话的一部分, 一路上打破偏见。电报贴纸包由目前等待收养的宠物的图像组成。通过向电报机器人发送带有你喜欢的动物的贴纸，你可以得到它的传记、照片和如何喂养它的建议。每当 “领养宠物” 基金得到一只新的无家可归的宠物时，一个新的贴纸会被添加到背包中，当宠物被领养时，它的贴纸会从套装中消失。
Adopt A Pack
案例简介：Kind, sensitive and beautiful are adjectives not often associated with shelter animals. Many fail to understand they can be incredibly gentle and friendly. That’s why Possible Moscow have teamed up with Hill's Pet Nutrition and ‘Adopt a Pet,’ to challenge perceptions and find new homes for them. To do this they have created, ‘Adopt A Pack,’ a specially designed Telegram sticker pack and bot, which takes these animals and makes them part of people’s everyday conversations, breaking down prejudices along the way. The Telegram sticker pack consists of images of pets currently waiting for adoption. By sending a sticker with an animal that you like to a Telegram bot, you can get its biography, photos and advice on how to feed it. Whenever the ‘Adopt a Pet’ fund gets a new homeless pet, a new sticker is added to the pack and when the pet is adopted, its sticker disappears from the set.
采用一个包
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Adopt A Pack
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基本信息
- 广告战役： #Hill's Pet Nutrition-网络-9d93#
- 广告品牌： Hill's Pet Nutrition
- 发布日期： 2018-03-01
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 俄语
- 媒介平台： 网络
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Re-home Shelter Cats and Dogs with Telegram 'Adopt A Pack' Stickers.
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