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把你的宠物带回来 -- OTV
案例简介：项目结果简介 没有限制。 简要说明 为了突出普通宠物的超重，用巨大的河马 (通常被理解为肥胖的动物) 改变了高度可识别的狗瞬间。夸张的隐喻会产生一种视觉张力，吸引观看者进行第二次观看-与他们对自己的宠物需要做的动作相同。一直以来，都呼吁需要 “带宠物回来”，以标记这种转变背后的问题。 入口摘要 大多数宠物主人不承认他们的宠物超重，并且不知道与宠物肥胖相关的警告信号或风险。由于全球有超过一半的宠物被归类为肥胖，并且十分之九的人将肥胖宠物误认为正常体重，因此该品牌需要一种方法来吸引宠物主人更积极地照顾宠物的健康。
把你的宠物带回来 -- OTV
案例简介：BriefWithProjectedOutcomes No restrictions. BriefExplanation To highlight the excess weight of a common pet, a highly identifiable dog moment is transformed with a gigantic hippo – an animal commonly understood as obese. The exaggerated metaphor creates a visual tension which draws the viewer to take a second look – the same action they need to do with their own pet. All the while, calling out the need to ‘Bring Your Pet Back’ to label the problem behind this transformation. EntrySummary Most pet owners do not recognize that their pets are overweight and are unaware of the warning signs or risks associated with pet obesity. With just over half the world’s pets classified as obese, and 9-out-of-10 misidentifying obese pets as normal weight, the brand needed a way to engage pet owners in taking more active care of their pet’s health.
Bring Your Pet Back - OTV
案例简介：项目结果简介 没有限制。 简要说明 为了突出普通宠物的超重，用巨大的河马 (通常被理解为肥胖的动物) 改变了高度可识别的狗瞬间。夸张的隐喻会产生一种视觉张力，吸引观看者进行第二次观看-与他们对自己的宠物需要做的动作相同。一直以来，都呼吁需要 “带宠物回来”，以标记这种转变背后的问题。 入口摘要 大多数宠物主人不承认他们的宠物超重，并且不知道与宠物肥胖相关的警告信号或风险。由于全球有超过一半的宠物被归类为肥胖，并且十分之九的人将肥胖宠物误认为正常体重，因此该品牌需要一种方法来吸引宠物主人更积极地照顾宠物的健康。
Bring Your Pet Back - OTV
案例简介：BriefWithProjectedOutcomes No restrictions. BriefExplanation To highlight the excess weight of a common pet, a highly identifiable dog moment is transformed with a gigantic hippo – an animal commonly understood as obese. The exaggerated metaphor creates a visual tension which draws the viewer to take a second look – the same action they need to do with their own pet. All the while, calling out the need to ‘Bring Your Pet Back’ to label the problem behind this transformation. EntrySummary Most pet owners do not recognize that their pets are overweight and are unaware of the warning signs or risks associated with pet obesity. With just over half the world’s pets classified as obese, and 9-out-of-10 misidentifying obese pets as normal weight, the brand needed a way to engage pet owners in taking more active care of their pet’s health.
把你的宠物带回来 -- OTV
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Bring Your Pet Back - OTV
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基本信息
- 广告战役： #Hill's Pet Nutrition-影视-5785#
- 广告品牌： Hill's Pet Nutrition
- 发布日期： 2000
- 行业领域： 其他
- 媒体类别： 短视频
- 广告语言： 汉语
- 媒介平台： 网络
- 获得奖项：
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