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希尔的宠物营养有限公司: 采用一包可能
案例简介:
希尔的宠物营养有限公司: 采用一包可能
案例简介:
Hill's Pet Nutrition Ltd: Adopt A Pack by POSSIBLE
案例简介:
Hill's Pet Nutrition Ltd: Adopt A Pack by POSSIBLE
案例简介:
希尔的宠物营养有限公司: 采用一包可能
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Hill's Pet Nutrition Ltd: Adopt A Pack by POSSIBLE
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Possible Moscow have teamed up with Hill's Pet Nutrition and ‘Adopt a Pet,’ to challenge perceptions and find new homes for rescue animals.To do this they have created, ‘Adopt A Pack,’ a specially designed Telegram sticker pack and bot, which takes these animals and makes them part of people’s everyday conversations, breaking down prejudices along the way.The Telegram sticker pack consists of images of pets currently waiting for adoption. By sending a sticker with an animal that you like to a Telegram bot, you can get its biography, photos and advice on how to feed it. Whenever the ‘Adopt a Pet’ fund gets a new homeless pet, a new sticker is added to the pack and when the pet is adopted, its sticker disappears from the set.CreditsMaryam Akhunova - Creative director - Possible MoscowYuri Korobov - Copyright and art-directing - Possible MoscowRoman Antonov - Photographer - Possible MoscowEvgenia Kuznetsova, Anna Trotsina - Designers - Possible MoscowOleg Sedikin - Programming - Possible MoscowSergey Rozhnev - Director for work with clients - Possible MoscowNatalia Horohori - Account director - Possible Moscow
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