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大陆: 抓地力线
案例简介：
大陆: 抓地力线
案例简介：
Continental: Grip Line
案例简介：
Continental: Grip Line
案例简介：
大陆: 抓地力线
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Continental: Grip Line
暂无简介
基本信息
- 广告品牌： 马牌轮胎
- 发布日期： 2019-05
- 行业领域： NGO , 商务服务 , 体育产业 , 公共事业 , 汽车/工具
- 媒体类别： 短视频 , 户外 , 海报/平面
- 广告语言： 意大利语
- 媒介平台： 墙体广告
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案例详情
This idea was born from Continental’s need to give relevance to the 2019 sponsorship of Giro d’Italia. As road safety is the main brand value, we decided to make something that could really improve the safety of all cyclists, not only the athletes during the competition. Starting from the observation of how road markings become slippery and dangerous in case of rain or dampness we created GRIP LINE, the first paint with added rubber microgranules that increases the anti-skid factor of road markings up to 35%. This idea not only increases road safety but also offers a potential solution for recycling end-of-life tyres that are turned into microgranules and mixed with the paint.
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