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伟大的生活
案例简介：今年，博泽尔推出了 “伟大的快乐”，这是一个充满情感的社会实验。为了向我们的客户和朋友传播欢呼声-并增加节日气氛-我们向邮件列表中的每个人发送了五张预先盖章的欢呼明信片，以及有关如何参加聚会的说明。鼓励他们通过将明信片邮寄给朋友，同事和亲人来传播欢呼声。收到明信片后，提示收件人访问https://HereForCheer.com，在那里他们可以跟踪他们的位置。这些位置会立即添加到Cheer Tracker地图中，以直观地记录cheer传播的距离和频率。在跟踪他们的欢呼声之后，然后提示游客沿着欢呼声gif (明信片的动画版本) 转发，以便今年继续传播欢呼声。然后我们都会坐下来，看看欢呼声有多远。
伟大的生活
案例简介：This year, Bozell launched “The Great Excheeriment,” a social experiment with sentiment. To spread cheer to our clients and friends – and multiply the holiday spirit – we sent each person on our mailing list five pre-stamped Cheer postcards, as well as instructions on how to participate in the excheeriment. They were encouraged to spread cheer by mailing the postcards to their friends, colleagues and loved ones. Upon receiving the postcards, the recipients are prompted to visit https://HereForCheer.com where they can track their locations. Those locations are instantly added to the Cheer Tracker map to visually record just how far and how often cheer has been spread. After tracking their cheer, visitors are then prompted to forward along Cheer GIFs – animated versions of the postcards – in order to continue spreading cheer this year. Then we’ll all sit back and watch how far the cheer spreads.
The Great Excheeriment
案例简介：今年，博泽尔推出了 “伟大的快乐”，这是一个充满情感的社会实验。为了向我们的客户和朋友传播欢呼声-并增加节日气氛-我们向邮件列表中的每个人发送了五张预先盖章的欢呼明信片，以及有关如何参加聚会的说明。鼓励他们通过将明信片邮寄给朋友，同事和亲人来传播欢呼声。收到明信片后，提示收件人访问https://HereForCheer.com，在那里他们可以跟踪他们的位置。这些位置会立即添加到Cheer Tracker地图中，以直观地记录cheer传播的距离和频率。在跟踪他们的欢呼声之后，然后提示游客沿着欢呼声gif (明信片的动画版本) 转发，以便今年继续传播欢呼声。然后我们都会坐下来，看看欢呼声有多远。
The Great Excheeriment
案例简介：This year, Bozell launched “The Great Excheeriment,” a social experiment with sentiment. To spread cheer to our clients and friends – and multiply the holiday spirit – we sent each person on our mailing list five pre-stamped Cheer postcards, as well as instructions on how to participate in the excheeriment. They were encouraged to spread cheer by mailing the postcards to their friends, colleagues and loved ones. Upon receiving the postcards, the recipients are prompted to visit https://HereForCheer.com where they can track their locations. Those locations are instantly added to the Cheer Tracker map to visually record just how far and how often cheer has been spread. After tracking their cheer, visitors are then prompted to forward along Cheer GIFs – animated versions of the postcards – in order to continue spreading cheer this year. Then we’ll all sit back and watch how far the cheer spreads.
伟大的生活
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The Great Excheeriment
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