Over-lined lips, dewy highlighter and razor sharp eyebrows - all things we're used to seeing as we scroll through the perfectly manicured walls of Instagram or watch TV. However, Boots has decided to turn the traditional cosmetic ad on its head with a campaign that promotes how beauty makes people feel, not how it makes them look. The retailer's 'faceless' makeup ad has forgone aesthetics to shine a spotlight on the feelings associated with beauty products - be it a lipstick saved for a special occasion or a blush that gives someone a glow. CreditsMarketing Director: Helen NormoyleSenior Marketing Manager: Nick JackmanMarketing Manager: Gail BorleyAgency: Ogilvy UKChief Creative Officer: Mick MahoneyDeputy ECD: Sam CartmellCreative directors: Nicola Wood and Andy ForrestManaging Partner: Ben SkelseyClient Director: Stuart LundyAgency Producer: Rachel HoughStrategy Director: Nicole FrostPlanner: Emma BanksDirector: Abbie StephensProduction Company Producer: Corin TaylorProduction Company: BlinkDOP: Chris SabogalEditor: Flaura Atkinson - The QuarryColour: Lewis Crossfield - ETCPost Production: GPSMusic Supervisor: Native Music