Ogilvy UK and British Gas have releases a new film shining a light on the struggles of unpaid carers.There are more than 6.5 million unpaid carers in the UK looking after a loved one who’s older, disabled or seriously ill. This includes British Gas customers and employees. The film, which is part of the ‘Share That You Care’ campaign, encourages carers to open up so that they can get the help and support they need and deserve.In the film, four unpaid carers are interviewed. Separately, their closest friends are asked the same questions about the carer. A split screen format highlights the difference between how the carers present themselves on the outside, and how they really feel on the inside. Finally, the friends are confronted with the realities of the carers’ deepest feelings and we see how that changes their perception.CreditsClient: British GasJill DouganAgency: Ogilvy UKCreative directorsNina TaylorLuca CorteggianoCreative TeamNeal WilliamsonBertie RapkinBusiness DirectorLou LomaxProgramme DirectorEmma StudentHogarth ProducersSharon Young/Ryan WilliamsEditorMichael OwusuProduction CompanyDark Energy