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乳胶
案例简介：EntrySummary ADAC 是欧洲最大的汽车俱乐部，拥有 2000万多名会员。现在，从汽车俱乐部转变为移动服务提供商，这项运动的目标群体不是拥有汽车，而是有史以来最移动的一代: 15 至 30 岁的人。不仅因为活动的调性，尤其是对于新的沟通渠道，比如 WhatsApp 和影响者的整合，我们将 ADAC 引入为一个平易近人的品牌。这就是我们在为期六周的活动期间，在 143.000 次 WhatsApp 对话中总共产生了 2056 万次印象和超过 5.300 条信息的原因。 简要解释 这部电影强调了竞选活动最想强调的信息: “让你的父母休息一下” 和 “与其说是你的父母，不如说是 whatsapp us”。 “它首先描绘了父母在他们的客厅里，冒险进入一些乳胶动作，试图让东西在他们的孩子离家后第一次运转。在关键时刻，当事情开始升温时，母亲会收到一条 WhatsApp 信息，上面写着: “妈妈，爸爸的车又需要什么样的燃料？ ”“ 柴油还是汽油？ “我刚刚装满了柴油”.甜心，反正便宜多了! ”来自她的孩子。这条信息充当了情绪杀手，破坏了两个父母之间的时刻，而且自从孩子放错了燃料后，汽车就要撞车了。笨蛋。
乳胶
案例简介：EntrySummary The ADAC is Europe's largest automobile club with over 20 million members. Now transforming from an automobile club to a mobility service provider the campaign aimed for a target group that does not own a car but is the most mobile generation ever: The 15 to 30 year-olds. Not only because of the campaigns tonality but especially for new communication channels, like WhatsApp and the integration of influencers we introduced the ADAC as an approachable brand. That’s how we generated 20,56 million impressions in total and over 143.000 messages in 5.300 WhatsApp-conversations over a six week campaign period. BriefExplanation The film underlines the messages the campaign wants to highlight the most: “give your parents a break” and “rather whatsapp us, than your parents.” It starts by portraying the parents in their living room, adventuring into some latex action, trying to get stuff going for the first time since their child left home. At a crucial point, when things start to heat up, the mother receives a WhatsApp message stating; “Mom what kind of fuel does dad’s car take again?” “Diesel or gasoline?” “I just filled it with diesel” “...sweet it’s way cheaper anyway!” from her child. This message acts as total mood killer and ruins the moment between the two parents, plus the car is going to crash since the kid put the wrong fuel in. Bummer.
Latex
案例简介：EntrySummary ADAC 是欧洲最大的汽车俱乐部，拥有 2000万多名会员。现在，从汽车俱乐部转变为移动服务提供商，这项运动的目标群体不是拥有汽车，而是有史以来最移动的一代: 15 至 30 岁的人。不仅因为活动的调性，尤其是对于新的沟通渠道，比如 WhatsApp 和影响者的整合，我们将 ADAC 引入为一个平易近人的品牌。这就是我们在为期六周的活动期间，在 143.000 次 WhatsApp 对话中总共产生了 2056 万次印象和超过 5.300 条信息的原因。 简要解释 这部电影强调了竞选活动最想强调的信息: “让你的父母休息一下” 和 “与其说是你的父母，不如说是 whatsapp us”。 “它首先描绘了父母在他们的客厅里，冒险进入一些乳胶动作，试图让东西在他们的孩子离家后第一次运转。在关键时刻，当事情开始升温时，母亲会收到一条 WhatsApp 信息，上面写着: “妈妈，爸爸的车又需要什么样的燃料？ ”“ 柴油还是汽油？ “我刚刚装满了柴油”.甜心，反正便宜多了! ”来自她的孩子。这条信息充当了情绪杀手，破坏了两个父母之间的时刻，而且自从孩子放错了燃料后，汽车就要撞车了。笨蛋。
Latex
案例简介：EntrySummary The ADAC is Europe's largest automobile club with over 20 million members. Now transforming from an automobile club to a mobility service provider the campaign aimed for a target group that does not own a car but is the most mobile generation ever: The 15 to 30 year-olds. Not only because of the campaigns tonality but especially for new communication channels, like WhatsApp and the integration of influencers we introduced the ADAC as an approachable brand. That’s how we generated 20,56 million impressions in total and over 143.000 messages in 5.300 WhatsApp-conversations over a six week campaign period. BriefExplanation The film underlines the messages the campaign wants to highlight the most: “give your parents a break” and “rather whatsapp us, than your parents.” It starts by portraying the parents in their living room, adventuring into some latex action, trying to get stuff going for the first time since their child left home. At a crucial point, when things start to heat up, the mother receives a WhatsApp message stating; “Mom what kind of fuel does dad’s car take again?” “Diesel or gasoline?” “I just filled it with diesel” “...sweet it’s way cheaper anyway!” from her child. This message acts as total mood killer and ruins the moment between the two parents, plus the car is going to crash since the kid put the wrong fuel in. Bummer.
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