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老虎
案例简介：EntrySummary Freeland 的目标是改变行为，以消除野生动物贩运。泰国是受保护物种广泛贸易的家园，也是当今世界上最有利可图的非法市场之一。近年来，标本动物作为一种新的美丽象征而广受欢迎，并受到设计师、艺术家和名人等当地影响者的欢迎。这影响了公众中一整套新的信仰，他们没有意识到美丽背后的残酷和广泛破坏。我们的主要受众是大众，他们不知道他们的支持造成的可怕影响。为了引起人们的注意，我们制作了这个户外广告，用濒危物种，如印度支那虎、亚洲黑熊和灰狼制成的流行动物地毯的强大视觉效果。杀死一名母亲的可怕后果意味着整个幼崽家庭被屠杀。 简要解释
老虎
案例简介：EntrySummary FREELAND’S goal is to transform behavior in order eliminate wildlife trafficking. Thailand is home to widespread trade in protected species and is one of the most lucrative illicit markets in the world today. In recent years, taxidermied animals have gained popularity as a new symbol of beauty and have been embraced by local Influencers such as designers, artists and celebrities. This has influenced a new set of beliefs among the public who are not aware of the brutality and widespread destruction behind the beauty. Our key audience is the masses who are unaware of the terrifying impact caused by their support. To provoke awareness, we created this outdoor ad with a powerful visual of popular animal rugs made from endangered species, such as the Indochina tiger, Asiatic black bear and Gray wolf. The terrifying consequence of killing one mother means that an entire family of cubs is slaughtered. BriefExplanation
Tigers
案例简介：EntrySummary Freeland 的目标是改变行为，以消除野生动物贩运。泰国是受保护物种广泛贸易的家园，也是当今世界上最有利可图的非法市场之一。近年来，标本动物作为一种新的美丽象征而广受欢迎，并受到设计师、艺术家和名人等当地影响者的欢迎。这影响了公众中一整套新的信仰，他们没有意识到美丽背后的残酷和广泛破坏。我们的主要受众是大众，他们不知道他们的支持造成的可怕影响。为了引起人们的注意，我们制作了这个户外广告，用濒危物种，如印度支那虎、亚洲黑熊和灰狼制成的流行动物地毯的强大视觉效果。杀死一名母亲的可怕后果意味着整个幼崽家庭被屠杀。 简要解释
Tigers
案例简介：EntrySummary FREELAND’S goal is to transform behavior in order eliminate wildlife trafficking. Thailand is home to widespread trade in protected species and is one of the most lucrative illicit markets in the world today. In recent years, taxidermied animals have gained popularity as a new symbol of beauty and have been embraced by local Influencers such as designers, artists and celebrities. This has influenced a new set of beliefs among the public who are not aware of the brutality and widespread destruction behind the beauty. Our key audience is the masses who are unaware of the terrifying impact caused by their support. To provoke awareness, we created this outdoor ad with a powerful visual of popular animal rugs made from endangered species, such as the Indochina tiger, Asiatic black bear and Gray wolf. The terrifying consequence of killing one mother means that an entire family of cubs is slaughtered. BriefExplanation
老虎
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Tigers
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基本信息
- 广告战役： #Freeland Foundation-平面-7a26#
- 广告品牌： Freeland Foundation
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
- 获得奖项：
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