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一条失踪的腿
案例简介：“我们创建了KiB (董事会中的女性) 运动，这是一个努力让女性在丹麦企业高层更具影响力的组织。到目前为止，KiB一直在努力创造所需的影响，主要是因为许多丹麦公司对让更多女性担任最高职位的好处的对话不感兴趣。因此，我们不得不提出一场额外的普通运动来打破沉默之墙，”萨奇和萨奇丹麦首席执行官安妮特·皮尔加德 (Annette Piilgaard) 说。
一条失踪的腿
案例简介：“We’ve created the campaign for KiB (Women On Boards) – an organization fighting to give women more influence at the top of Danish businesses. Up until now it has been a struggle for KiB to create the needed impact, mainly because a great deal of Danish companies have not been interested in a dialogue as to the benefits of having more women in top positions. So, we had to come up with an extra ordinary campaign to break the wall of silence”, says Annette Piilgaard, CEO of Saatchi & Saatchi Denmark.
A Missing Leg
案例简介：“我们创建了KiB (董事会中的女性) 运动，这是一个努力让女性在丹麦企业高层更具影响力的组织。到目前为止，KiB一直在努力创造所需的影响，主要是因为许多丹麦公司对让更多女性担任最高职位的好处的对话不感兴趣。因此，我们不得不提出一场额外的普通运动来打破沉默之墙，”萨奇和萨奇丹麦首席执行官安妮特·皮尔加德 (Annette Piilgaard) 说。
A Missing Leg
案例简介：“We’ve created the campaign for KiB (Women On Boards) – an organization fighting to give women more influence at the top of Danish businesses. Up until now it has been a struggle for KiB to create the needed impact, mainly because a great deal of Danish companies have not been interested in a dialogue as to the benefits of having more women in top positions. So, we had to come up with an extra ordinary campaign to break the wall of silence”, says Annette Piilgaard, CEO of Saatchi & Saatchi Denmark.
一条失踪的腿
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A Missing Leg
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