Save Me – The Ski Pass That Saves Lives|海报/平面|广告营销案例【ADGuider广告指南】

救救我-拯救生命的滑雪通行证

案例简介：执行《救我》是一项由两部分组成的技术: 1.山救援公司携带的探测器，发出搜索信号。2。滑雪通行证，它抛出一个定向信号，引导救援人员找到雪崩受害者。通行证由一个 RFID 数据存储介质组成，一方面用于免提进入斜坡。反射器: 固定在铜天线上的二极管。这两个组件 (RFID + 反射器) 都被模压到孔中。孔中的反射器是被动的，这意味着它不需要电池。整个滑雪通道重量不到 10 克，最大可达 200米米。从 2015年12月开始，通行证在索尔登滑雪胜地出售。这使得每个滑雪者都可以在雪崩下自动定位。索尔登不仅是最好的，也是最安全的滑雪胜地之一。结果自 2015年12月《拯救我》实施以来，索尔登的雪崩相关死亡率为 10 年来最低。在压倒性的良好反馈后，“拯救我” 将在 2016/17 继续，其他 4 个滑雪胜地希望采用这项技术。实施我们用塑料做了一个普通的滑雪道，并模制了一个由固定在铜天线上的二极管组成的反射器。对我们来说最重要的是，通行证总是 “打开” 和轻便。概要滑雪和滑雪板比以往任何时候都更受欢迎。但也很危险。每年全世界超过 5.000 人被雪崩掩埋。在寻找受害者的过程中，每一秒都很重要。不幸的是，大多数被掩埋的人没有佩戴任何雪崩应急设备。因为它很贵，而且危险经常被低估。这使得山区救援人员很难及时找到并恢复他们。活动描述救救我是第一个内置定位芯片的滑雪通行证。有了这个，每个滑雪胜地的滑雪者都会自动定位。雪崩后，无线电信号立即发出。Pass 中的反射器返回它。然后山区救援人员可以确定受害者的确切位置。救我的好处是: 反射器是被动的，这意味着它不需要电池，所以它总是 “打开”。

救救我-拯救生命的滑雪通行证

案例简介：Execution Save me is a two-part technology: 1.A detector carried by the mountain rescue, which sends out a search signal. 2.The ski pass, which throws back a directional signal that leads the rescuer to the avalanche victim. The pass consists of an RFID data storage medium for hands-free access to the slopes on the one hand. And of the reflector: a diode fixed to a copper antenna. Both components (RFID + reflector) are molded into the pass.The reflector in the pass is passive, meaning it doesn’t need batteries. The whole ski pass weighs less than 10 grams and has a maximum reach of 200 meters. From December 2015 on the pass was sold at the Sölden ski resort. This made every skier automatically locatable under an avalanche. And Sölden not only one of the best but also safest ski resorts. Outcome Since the implementation of Save Me in December 2015, Sölden had the lowest avalanche-related fatality rate in 10 years. After overwhelmingly good feedback, Save Me will be continued in 2016/17 and 4 other ski resorts want to adopt the technology. Implementation We took a regular ski pass made out of plastic and molded a reflector consisting of a diode fixed to a copper antenna into it. What was the most important to us was that the pass was always “on” and lightweight. Synopsis Off-piste skiing and snowboarding are more popular than ever. But also dangerous. Every year more than 5.000 people worldwide are buried by avalanches. During the search for the victims every second counts. Unfortunately, most people buried don’t wear any avalanche emergency equipment. Because it’s expensive and the danger is often underestimated. This makes it extremely hard for the mountain rescue to find and recover them in time. Campaign Description Save me is the first ski pass with a built-in positioning chip. With this every skier in the ski resort Sölden is automatically locatable. After an avalanche a radio signal is immediately being sent out. The reflector in the pass returns it. And the mountain rescue can then pinpoint the victim’s exact location. The good thing about Save Me: The reflector is passive, meaning it doesn’t need batteries, so it’s always "on".