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音乐家
案例简介：Servicepan俄罗斯开发OPPO活动: 大流行期间的创意发布 与俄罗斯意见领袖一起制作的三个视频帮助推出了新的Reno3系列智能手机 2020年6月3日莫斯科-自2019年12月赢得业务以来，servicepan俄罗斯宣布了OPPO的首届竞选活动。 OPPO Reno3系列发布活动由三个由俄罗斯舆论领袖主演的 “模拟” 视频组成: Alex Mazurov (摄影师)，Evgeny Ches (涂鸦艺术家) 和Oleg Ternovoy (流行歌手)，每个视频都具有独特的创意概念。得益于新OPPO Reno3系列的先进摄影功能 (“清晰镜头”)，三位意见领袖得以实现自己的愿景。 该运动于5月底在俄罗斯启动，并将于6月和7月在土耳其，罗马尼亚，哈萨克斯坦和乌克兰推出。 该活动是Seviceplan Group自赢得区域去年12月以来与OPPO品牌合作的第一个项目。Serviceplan集团在中国，波兰和俄罗斯设有办事处，因此，在其概念中展示了创造力和技术的协同作用。启动活动的创意旨在将重点从自我表达转移到内在自我。在这些单独的故事中，探索了创造力的概念-提出了最初的想法和该想法背后的个性。这些故事是关于我们内心的智慧和隐藏的才能。在每个故事中，技术都在发挥这些内在才能方面发挥作用。 视频的拍摄发生在俄罗斯和非标准拍摄解决方案 ns与在线翻译一起是必要的。其中一个视频是在海边拍摄的，附近没有wi-fi连接，因此以最自然的方式制作，描绘了影响者的真实行为及其所遵循的愿景。 在线拍摄也没有限制代理团队-视频质量高，团队能够实时与许多在线参与者互动。得益于代理商，客户，导演，电影服务制作公司和三位意见领袖的辛勤工作和强有力的合作，在三周内完成了所有三个视频的动画和图形的拍摄，编辑和后期制作。
音乐家
案例简介：Serviceplan Russia Develops OPPO Campaign: A Creative Launch During The Pandemic Three videos made with Russian opinion leaders help launch the new Reno3 Series of smartphones Moscow, 3 June 2020 — Serviceplan Russia announces inaugural campaign for OPPO since winning the business in December 2019. The OPPO Reno3 Series launch campaign is comprised of three ‘mockumentary’ videos starring Russian opinion leaders: Alex Mazurov (photographer), Evgeny Ches (graffiti artist), and Oleg Ternovoy (popular singer), each of them sharing unique creative concepts. The three opinion leaders were able to bring their vision to life thanks to the advanced photographic capabilities (‘clear shots’) of the new OPPO Reno3 Series. The campaign was launched in Russia at the end of May and will be rolled out in Turkey, Romania, Kazahkstan and Ukraine in June and July. This campaign is Seviceplan Group’s first project with the OPPO brand since it won the regional pitch last December. Serviceplan Group has offices in China, Poland and Russia and as a result, demonstrated a synergy of creativity and technology in its concept. The creative idea for the launch campaign is aimed at shifting the focus from self-expression to the inner self. In each of these individual stories, the notion of creativity is explored – coming up with the initial idea and a personality standing behind that idea. The stories are about intelligence and hidden talents within ourselves. In each story, technology plays a role in drawing out these inner talents. The shooting of the videos took place in Russia and non-standard filming solution ns were necessary along with online translation. One of the videos was shot by the seaside without a wi-fi connection nearby and consequently it was produced in the most natural way, depicting the real behavior of the influencer and the vision they follow. Online shooting didn’t limit the agency team either – the videos were of high quality and the team was able to engage with lots of online participants in real time. The shooting, editing and post-production of the animation and graphics of all three videos was completed in three weeks, thanks to the hard work and strong collaboration of the agency, client, director, Filmservice production company and the three opinion leaders.
Musician
案例简介：Servicepan俄罗斯开发OPPO活动: 大流行期间的创意发布 与俄罗斯意见领袖一起制作的三个视频帮助推出了新的Reno3系列智能手机 2020年6月3日莫斯科-自2019年12月赢得业务以来，servicepan俄罗斯宣布了OPPO的首届竞选活动。 OPPO Reno3系列发布活动由三个由俄罗斯舆论领袖主演的 “模拟” 视频组成: Alex Mazurov (摄影师)，Evgeny Ches (涂鸦艺术家) 和Oleg Ternovoy (流行歌手)，每个视频都具有独特的创意概念。得益于新OPPO Reno3系列的先进摄影功能 (“清晰镜头”)，三位意见领袖得以实现自己的愿景。 该运动于5月底在俄罗斯启动，并将于6月和7月在土耳其，罗马尼亚，哈萨克斯坦和乌克兰推出。 该活动是Seviceplan Group自赢得区域去年12月以来与OPPO品牌合作的第一个项目。Serviceplan集团在中国，波兰和俄罗斯设有办事处，因此，在其概念中展示了创造力和技术的协同作用。启动活动的创意旨在将重点从自我表达转移到内在自我。在这些单独的故事中，探索了创造力的概念-提出了最初的想法和该想法背后的个性。这些故事是关于我们内心的智慧和隐藏的才能。在每个故事中，技术都在发挥这些内在才能方面发挥作用。 视频的拍摄发生在俄罗斯和非标准拍摄解决方案 ns与在线翻译一起是必要的。其中一个视频是在海边拍摄的，附近没有wi-fi连接，因此以最自然的方式制作，描绘了影响者的真实行为及其所遵循的愿景。 在线拍摄也没有限制代理团队-视频质量高，团队能够实时与许多在线参与者互动。得益于代理商，客户，导演，电影服务制作公司和三位意见领袖的辛勤工作和强有力的合作，在三周内完成了所有三个视频的动画和图形的拍摄，编辑和后期制作。
Musician
案例简介：Serviceplan Russia Develops OPPO Campaign: A Creative Launch During The Pandemic Three videos made with Russian opinion leaders help launch the new Reno3 Series of smartphones Moscow, 3 June 2020 — Serviceplan Russia announces inaugural campaign for OPPO since winning the business in December 2019. The OPPO Reno3 Series launch campaign is comprised of three ‘mockumentary’ videos starring Russian opinion leaders: Alex Mazurov (photographer), Evgeny Ches (graffiti artist), and Oleg Ternovoy (popular singer), each of them sharing unique creative concepts. The three opinion leaders were able to bring their vision to life thanks to the advanced photographic capabilities (‘clear shots’) of the new OPPO Reno3 Series. The campaign was launched in Russia at the end of May and will be rolled out in Turkey, Romania, Kazahkstan and Ukraine in June and July. This campaign is Seviceplan Group’s first project with the OPPO brand since it won the regional pitch last December. Serviceplan Group has offices in China, Poland and Russia and as a result, demonstrated a synergy of creativity and technology in its concept. The creative idea for the launch campaign is aimed at shifting the focus from self-expression to the inner self. In each of these individual stories, the notion of creativity is explored – coming up with the initial idea and a personality standing behind that idea. The stories are about intelligence and hidden talents within ourselves. In each story, technology plays a role in drawing out these inner talents. The shooting of the videos took place in Russia and non-standard filming solution ns were necessary along with online translation. One of the videos was shot by the seaside without a wi-fi connection nearby and consequently it was produced in the most natural way, depicting the real behavior of the influencer and the vision they follow. Online shooting didn’t limit the agency team either – the videos were of high quality and the team was able to engage with lots of online participants in real time. The shooting, editing and post-production of the animation and graphics of all three videos was completed in three weeks, thanks to the hard work and strong collaboration of the agency, client, director, Filmservice production company and the three opinion leaders.
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