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涂鸦
案例简介：Serviceplan俄罗斯发展OPPO活动: 大流行期间的创造性发布 与俄罗斯意见领袖制作的三个视频帮助推出新的Reno3 系列智能手机 莫斯科，2020 年 6 月 3 日-服务计划俄罗斯宣布自 2019 年 12 月赢得业务以来为OPPO开展首次活动。 OPPO Reno3 系列发布活动由三个由俄罗斯意见领袖主演的 “mockumentary” 视频组成: Alex Mazurov (摄影师)，Evgeny Ches (涂鸦艺术家) 和Oleg Ternovoy (流行歌手)，他们每个人都分享独特的创作理念。由于新OPPO Reno3 系列的先进摄影功能 (“清晰镜头”)，三位意见领袖能够将他们的视野变为现实。 这项运动于 5 月底在俄罗斯发起，并将于 6 月和 7 月在土耳其、罗马尼亚、卡扎克斯坦和乌克兰推广。 自去年 12 月赢得区域宣传以来，该活动是Seviceplan集团与OPPO品牌的第一个项目。Serviceplan集团在中国、波兰和俄罗斯设有办事处，因此，在其理念中展示了创意和技术的协同作用。发布活动的创意旨在将焦点从自我表达转移到内在自我。在这些单独的故事中，创造力的概念被探索 -- 提出最初的想法和支持这个想法的个性。这些故事是关于我们内心的智慧和隐藏的天赋。在每一个故事中，技术都扮演着引出这些内在才能的角色。 视频的拍摄发生在俄罗斯和非标准拍摄解决方案 Ns和在线翻译是必要的。其中一个视频是在海边拍摄的，附近没有wi-fi连接，因此它以最自然的方式制作，描绘了影响者的真实行为和他们所遵循的愿景。 在线拍摄也没有限制代理团队-视频质量高，团队能够实时与许多在线参与者接触。拍摄，编辑和后期制作的动画和图形的所有三个视频完成了三个星期，这要归功于努力和密切合作的机构，客户主任，电影服务制作公司和三位意见领袖。
涂鸦
案例简介：Serviceplan Russia Develops OPPO Campaign: A Creative Launch During The Pandemic Three videos made with Russian opinion leaders help launch the new Reno3 Series of smartphones Moscow, 3 June 2020 — Serviceplan Russia announces inaugural campaign for OPPO since winning the business in December 2019. The OPPO Reno3 Series launch campaign is comprised of three ‘mockumentary’ videos starring Russian opinion leaders: Alex Mazurov (photographer), Evgeny Ches (graffiti artist), and Oleg Ternovoy (popular singer), each of them sharing unique creative concepts. The three opinion leaders were able to bring their vision to life thanks to the advanced photographic capabilities (‘clear shots’) of the new OPPO Reno3 Series. The campaign was launched in Russia at the end of May and will be rolled out in Turkey, Romania, Kazahkstan and Ukraine in June and July. This campaign is Seviceplan Group’s first project with the OPPO brand since it won the regional pitch last December. Serviceplan Group has offices in China, Poland and Russia and as a result, demonstrated a synergy of creativity and technology in its concept. The creative idea for the launch campaign is aimed at shifting the focus from self-expression to the inner self. In each of these individual stories, the notion of creativity is explored – coming up with the initial idea and a personality standing behind that idea. The stories are about intelligence and hidden talents within ourselves. In each story, technology plays a role in drawing out these inner talents. The shooting of the videos took place in Russia and non-standard filming solution ns were necessary along with online translation. One of the videos was shot by the seaside without a wi-fi connection nearby and consequently it was produced in the most natural way, depicting the real behavior of the influencer and the vision they follow. Online shooting didn’t limit the agency team either – the videos were of high quality and the team was able to engage with lots of online participants in real time. The shooting, editing and post-production of the animation and graphics of all three videos was completed in three weeks, thanks to the hard work and strong collaboration of the agency, client, director, Filmservice production company and the three opinion leaders.
Graffiti
案例简介：Serviceplan俄罗斯发展OPPO活动: 大流行期间的创造性发布 与俄罗斯意见领袖制作的三个视频帮助推出新的Reno3 系列智能手机 莫斯科，2020 年 6 月 3 日-服务计划俄罗斯宣布自 2019 年 12 月赢得业务以来为OPPO开展首次活动。 OPPO Reno3 系列发布活动由三个由俄罗斯意见领袖主演的 “mockumentary” 视频组成: Alex Mazurov (摄影师)，Evgeny Ches (涂鸦艺术家) 和Oleg Ternovoy (流行歌手)，他们每个人都分享独特的创作理念。由于新OPPO Reno3 系列的先进摄影功能 (“清晰镜头”)，三位意见领袖能够将他们的视野变为现实。 这项运动于 5 月底在俄罗斯发起，并将于 6 月和 7 月在土耳其、罗马尼亚、卡扎克斯坦和乌克兰推广。 自去年 12 月赢得区域宣传以来，该活动是Seviceplan集团与OPPO品牌的第一个项目。Serviceplan集团在中国、波兰和俄罗斯设有办事处，因此，在其理念中展示了创意和技术的协同作用。发布活动的创意旨在将焦点从自我表达转移到内在自我。在这些单独的故事中，创造力的概念被探索 -- 提出最初的想法和支持这个想法的个性。这些故事是关于我们内心的智慧和隐藏的天赋。在每一个故事中，技术都扮演着引出这些内在才能的角色。 视频的拍摄发生在俄罗斯和非标准拍摄解决方案 Ns和在线翻译是必要的。其中一个视频是在海边拍摄的，附近没有wi-fi连接，因此它以最自然的方式制作，描绘了影响者的真实行为和他们所遵循的愿景。 在线拍摄也没有限制代理团队-视频质量高，团队能够实时与许多在线参与者接触。拍摄，编辑和后期制作的动画和图形的所有三个视频完成了三个星期，这要归功于努力和密切合作的机构，客户主任，电影服务制作公司和三位意见领袖。
Graffiti
案例简介：Serviceplan Russia Develops OPPO Campaign: A Creative Launch During The Pandemic Three videos made with Russian opinion leaders help launch the new Reno3 Series of smartphones Moscow, 3 June 2020 — Serviceplan Russia announces inaugural campaign for OPPO since winning the business in December 2019. The OPPO Reno3 Series launch campaign is comprised of three ‘mockumentary’ videos starring Russian opinion leaders: Alex Mazurov (photographer), Evgeny Ches (graffiti artist), and Oleg Ternovoy (popular singer), each of them sharing unique creative concepts. The three opinion leaders were able to bring their vision to life thanks to the advanced photographic capabilities (‘clear shots’) of the new OPPO Reno3 Series. The campaign was launched in Russia at the end of May and will be rolled out in Turkey, Romania, Kazahkstan and Ukraine in June and July. This campaign is Seviceplan Group’s first project with the OPPO brand since it won the regional pitch last December. Serviceplan Group has offices in China, Poland and Russia and as a result, demonstrated a synergy of creativity and technology in its concept. The creative idea for the launch campaign is aimed at shifting the focus from self-expression to the inner self. In each of these individual stories, the notion of creativity is explored – coming up with the initial idea and a personality standing behind that idea. The stories are about intelligence and hidden talents within ourselves. In each story, technology plays a role in drawing out these inner talents. The shooting of the videos took place in Russia and non-standard filming solution ns were necessary along with online translation. One of the videos was shot by the seaside without a wi-fi connection nearby and consequently it was produced in the most natural way, depicting the real behavior of the influencer and the vision they follow. Online shooting didn’t limit the agency team either – the videos were of high quality and the team was able to engage with lots of online participants in real time. The shooting, editing and post-production of the animation and graphics of all three videos was completed in three weeks, thanks to the hard work and strong collaboration of the agency, client, director, Filmservice production company and the three opinion leaders.
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