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秋天
案例简介：在法国残疾人协会APF France秋季的一场充满感情的运动中，暴露出残疾人痛苦地被排除在日常活动之外。电视和数字运动由屡获殊荣的机构Babel创建，并由年轻的法英人才James Maciver执导，传达了一个令人信服的核心信息: “最困难的部分不是我们的残疾，而是强加给我们的排斥。” 秋天显示了轮椅使用者所经历的痛苦，包括超市无法进入的货架，工作面试拒绝和有限的医疗保健支持。每次后退都会触发他悲剧性事故发生的瞬间，当时他跌倒在漫长的石阶上。法国巴别塔为APF France Handicap制作的电影广告，类别为: 公共利益，非政府组织。
秋天
案例简介：The painful exclusion from everyday activities experienced by people with disabilities is exposed in an emotionally charged campaign The Fall for the French disability association APF France. Created by award-winning agency Babel and directed by young Franco-British talent James Maciver, the TV and digital campaign conveys a compelling core message: ‘The hardest part is not our disability but the exclusion imposed on us.’ The Fall shows the anguish experienced by a wheelchair user, including inaccessible shelves in supermarkets, job interview rejection and limited health care support. Each set-back triggers a flash-back to the moment of his tragic accident when he fell backwards down a long flight of stone steps. Film advertisement created by Babel, France for APF France Handicap, within the category: Public Interest, NGO.
THE FALL
案例简介：在法国残疾人协会APF France秋季的一场充满感情的运动中，暴露出残疾人痛苦地被排除在日常活动之外。电视和数字运动由屡获殊荣的机构Babel创建，并由年轻的法英人才James Maciver执导，传达了一个令人信服的核心信息: “最困难的部分不是我们的残疾，而是强加给我们的排斥。” 秋天显示了轮椅使用者所经历的痛苦，包括超市无法进入的货架，工作面试拒绝和有限的医疗保健支持。每次后退都会触发他悲剧性事故发生的瞬间，当时他跌倒在漫长的石阶上。法国巴别塔为APF France Handicap制作的电影广告，类别为: 公共利益，非政府组织。
THE FALL
案例简介：The painful exclusion from everyday activities experienced by people with disabilities is exposed in an emotionally charged campaign The Fall for the French disability association APF France. Created by award-winning agency Babel and directed by young Franco-British talent James Maciver, the TV and digital campaign conveys a compelling core message: ‘The hardest part is not our disability but the exclusion imposed on us.’ The Fall shows the anguish experienced by a wheelchair user, including inaccessible shelves in supermarkets, job interview rejection and limited health care support. Each set-back triggers a flash-back to the moment of his tragic accident when he fell backwards down a long flight of stone steps. Film advertisement created by Babel, France for APF France Handicap, within the category: Public Interest, NGO.
秋天
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THE FALL
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