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盲人
案例简介：让任何用户体验激进城市的盲点 环境。感到害怕。建议如何改变世界上 同一个网站。 安娜 · 查普曼的盲人儿童社会援助慈善基金 “微笑的权利” 和广告公司饥饿的男孩，与合作伙伴 VGNC 和 Ailove 一起，发起了一个名为盲人的项目。项目的使命是改变我们周围失明儿童的治疗方式，帮助这些儿童不仅仅是生活, 但是为那些现在没有药物帮助的孩子生活和快乐，让他们在现代城市的积极环境中生活更加方便。 个人信封被发送给领先广告公司的创意总监和主要媒体的首席编辑，发送给那些可以在普通事物中看到更多并产生想法的人。信封里有一个眼罩，要求戴上它，感觉自己是盲人，试着做一些基本的东西 -- 泡茶、打电话给朋友或者出去。 之后，收件人收到信件，要求在 “盲人项目网站” (youareblind.com) 上在一个盲人男孩的生活中生活几分钟，并分享想法, 如何让这个世界成为看不见的孩子的更好的地方。 每个人都可以在 youareblind.com 上帮助盲人。为了推动这个想法，如何做得更好，项目的创造者开发了这个游戏。孩子需要去药店作为主要的宪章。男孩视力受损，去你的目的地是黑暗的，充满了不和谐的声音和罕见的光。
盲人
案例简介：The blind site that lets any user experience the aggressive city environment. Feel frightened. Suggest how to change the world on the same web site. Charity fund of social assistance to the blind children of Anna Chapman "The right to smile" and the advertising agency Hungry Boys, together with partners VGNC and Ailove, launched a project called BLIND. Mission of project is to change the way of treatment to blind children around us and help to these children not just to live, but to live and be happy for those children for whom medicine help is not available now, to make their life in the aggressive environment of the modern city more convenient. Personal envelopes were sent to Creative directors of leading advertising agencies and chief editors of major media, to people who can see more in ordinary things and generate ideas. In that envelopes were a blindfold and request to put it on, feel yourself as blind men and try to make elementary things - to make a tea, make a phone call to friends or go outside. After that recipients receive letters offered to live a few minutes in a blind boy’s life on the “blind project website” (youareblind.com) and share ideas, how to make this world a better place for children who can’t see. Everyone can help to the blind people on youareblind.com. To push the idea, how to do it better, the creators of the project developed the game. With child who needs to get to the pharmacy as the main charter. Boy is visually impaired, and way to your destination is dark, filled with a cacophony of sounds and rare patches of light.
Blind
案例简介：让任何用户体验激进城市的盲点 环境。感到害怕。建议如何改变世界上 同一个网站。 安娜 · 查普曼的盲人儿童社会援助慈善基金 “微笑的权利” 和广告公司饥饿的男孩，与合作伙伴 VGNC 和 Ailove 一起，发起了一个名为盲人的项目。项目的使命是改变我们周围失明儿童的治疗方式，帮助这些儿童不仅仅是生活, 但是为那些现在没有药物帮助的孩子生活和快乐，让他们在现代城市的积极环境中生活更加方便。 个人信封被发送给领先广告公司的创意总监和主要媒体的首席编辑，发送给那些可以在普通事物中看到更多并产生想法的人。信封里有一个眼罩，要求戴上它，感觉自己是盲人，试着做一些基本的东西 -- 泡茶、打电话给朋友或者出去。 之后，收件人收到信件，要求在 “盲人项目网站” (youareblind.com) 上在一个盲人男孩的生活中生活几分钟，并分享想法, 如何让这个世界成为看不见的孩子的更好的地方。 每个人都可以在 youareblind.com 上帮助盲人。为了推动这个想法，如何做得更好，项目的创造者开发了这个游戏。孩子需要去药店作为主要的宪章。男孩视力受损，去你的目的地是黑暗的，充满了不和谐的声音和罕见的光。
Blind
案例简介：The blind site that lets any user experience the aggressive city environment. Feel frightened. Suggest how to change the world on the same web site. Charity fund of social assistance to the blind children of Anna Chapman "The right to smile" and the advertising agency Hungry Boys, together with partners VGNC and Ailove, launched a project called BLIND. Mission of project is to change the way of treatment to blind children around us and help to these children not just to live, but to live and be happy for those children for whom medicine help is not available now, to make their life in the aggressive environment of the modern city more convenient. Personal envelopes were sent to Creative directors of leading advertising agencies and chief editors of major media, to people who can see more in ordinary things and generate ideas. In that envelopes were a blindfold and request to put it on, feel yourself as blind men and try to make elementary things - to make a tea, make a phone call to friends or go outside. After that recipients receive letters offered to live a few minutes in a blind boy’s life on the “blind project website” (youareblind.com) and share ideas, how to make this world a better place for children who can’t see. Everyone can help to the blind people on youareblind.com. To push the idea, how to do it better, the creators of the project developed the game. With child who needs to get to the pharmacy as the main charter. Boy is visually impaired, and way to your destination is dark, filled with a cacophony of sounds and rare patches of light.
盲人
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Blind
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基本信息
- 广告战役： #YOUAREBLIND.COM-d554#
- 广告品牌： YOUAREBLIND.COM
- 发布日期： 2000
- 行业领域： 公益慈善 , 公共事业
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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