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篮子肯德基 mem-运动
案例简介：当几乎没有人认识你时，如何成为互联网的偶像？让你的产品成为符文迷因! 在一个月内，该活动在模因的帮助下成功地在 RuNet 上创造了一种篮子文化，覆盖了 1000万多名目标受众! 目标: 提高俄罗斯年轻观众对该产品的认识。 问题: 五个年轻人中有四个对产品一无所知。 解决方案: 在模因的帮助下在 RuNet 上创造一种篮子文化 用他们的语言告诉年轻人这个产品，让它成为 RuNet 文化的一部分。因此，决定在俄罗斯发起一场病毒式的，更确切地说，是第一场模因运动。 结果: 在一个月内，我们接触到了 1000万多名目标受众。活动结束后尝试肯德基篮子的年轻人数量增长了 50%。
篮子肯德基 mem-运动
案例简介：How to become an Internet icon when hardly anyone knows you? To make you product a Runet meme! Within a month the campaign managed to create a Basket culture on the RuNet with the help of memes and covered more than 10 million members of the target audience! Goal: To raise awareness about the product among the young audiences in Russia. Problem: Four of the five young people knew nothing about the product. Solution: To create a Basket culture on RuNet with the help of memes To tell the young about the product in their language, making it a part of the RuNet culture. So it was decided to launch a viral and, to be more precise, the first meme campaign in Russia. Result: Within a month we reached more than 10 million members of the target audience. The number of young people who tried KFC's Basket after the campaign has grown by 50 %.
Basket KFC mem - campaign
案例简介：当几乎没有人认识你时，如何成为互联网的偶像？让你的产品成为符文迷因! 在一个月内，该活动在模因的帮助下成功地在 RuNet 上创造了一种篮子文化，覆盖了 1000万多名目标受众! 目标: 提高俄罗斯年轻观众对该产品的认识。 问题: 五个年轻人中有四个对产品一无所知。 解决方案: 在模因的帮助下在 RuNet 上创造一种篮子文化 用他们的语言告诉年轻人这个产品，让它成为 RuNet 文化的一部分。因此，决定在俄罗斯发起一场病毒式的，更确切地说，是第一场模因运动。 结果: 在一个月内，我们接触到了 1000万多名目标受众。活动结束后尝试肯德基篮子的年轻人数量增长了 50%。
Basket KFC mem - campaign
案例简介：How to become an Internet icon when hardly anyone knows you? To make you product a Runet meme! Within a month the campaign managed to create a Basket culture on the RuNet with the help of memes and covered more than 10 million members of the target audience! Goal: To raise awareness about the product among the young audiences in Russia. Problem: Four of the five young people knew nothing about the product. Solution: To create a Basket culture on RuNet with the help of memes To tell the young about the product in their language, making it a part of the RuNet culture. So it was decided to launch a viral and, to be more precise, the first meme campaign in Russia. Result: Within a month we reached more than 10 million members of the target audience. The number of young people who tried KFC's Basket after the campaign has grown by 50 %.
篮子肯德基 mem-运动
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Basket KFC mem - campaign
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