The Real-Life Escape Room|短视频|广告营销案例【ADGuider广告指南】

现实生活中的逃生室

案例简介：研究表明，斯洛文尼亚每 5 个女孩和 7 个男孩都是性虐待的受害者，多达 85% 的性虐待发生在大家庭中。在欧盟，所有儿童性虐待事件的报告不到三分之一，而在斯洛文尼亚，这一数字在过去几年甚至有所下降。公众的认识水平低和对事实缺乏了解，以及这是一个禁忌话题，这一问题进一步加剧了这一问题。耻辱、羞耻、罪恶感和恐惧正驱使家庭和其他人远离解决方案。为了向前迈出一步，我们需要向更广泛的斯洛文尼亚公众介绍儿童性虐待的严酷现实，然后鼓励他们采取负责任的行动。为了避免禁忌,我们使用了逃生室的类比，这在斯洛文尼亚非常受欢迎。遭受性虐待的儿童被囚禁在虐待环境的四面墙后面，他们无法从中逃脱。只有成年人可以帮助他们逃脱。这导致了现实生活中的密室逃脱被建立在一个真实的犯罪现场，在那里，阿玛迪亚小时候被她的祖父性虐待了很多年。Amadea 作为密室逃脱指南，这是基于她的真实故事，只有一条线索。Amadea 被揭露后，这条线索导致游客向当地组织报告虐待行为，这是阻止罪犯的唯一方法。活动的目的是录制一段真实、感人的视频，以提高认识并鼓励报道。该视频在斯洛文尼亚最大的媒体活动上首映，主要影响者和其他人在 Amadea 公司一个接一个地观看，却不知道她是谁。

现实生活中的逃生室

案例简介：Research shows that every fifth girl and every seventh boy in Slovenia are victims of sexual abuse, with as much as 85% of all sexual abuse taking place within extended family. In the EU, less than a third of all child sexual abuse incidents are reported, while in Slovenia that number has even decreased over the past few years.This issue is additionally amplified by the general public’s low level of awareness and lack of knowledge of the facts, as well as this being a taboo topic. Stigma, shame, feelings of guilt and fear are driving families and others in the know away from solution.To make a step forward, we need to present the wider Slovenian public with the harsh reality of child sexual abuse and then encourage them to take responsible action.To avoid the taboo, we used the analogy of escape rooms, which are very popular in Slovenia. Sexually abused children are held captive behind the four walls of an abusive environment from which they cannot escape. Only adults can help them escape.This led to The Real-Life Escape Room being set up at a real-life crime scene, where Amadea was sexually abused as a child for many years by her grandfather. With Amadea as an escape room guide, it was based on her real story and on only one clue. After Amadea’s revelation, this clue led visitors to report abuse to the local organisation, which is the only way offenders can be stopped.The purpose of the event was to record an authentic, emotional video in order to raise awareness and encourage reports. The video premiered at the largest media event in Slovenia, where key influencers and others watched it one by one in the company of Amadea, without knowing who she was.