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梦想室
案例简介：孟菲斯圣犹达儿童研究医院与癌症作斗争的孩子们经常生病，无法旅行，无法在他们的病房之外看到世界 -- 所以我们把世界带给了他们。 Expedia 的员工开始了全球各地的冒险活动，并使用 360 摄像头，将他们的旅行经历从数千英里之外实时流回到孟菲斯的医院。这种身临其境的 360 现场体验能够立即将孩子们从医院送到他们只能梦想去的地方。 执行 Expedia 的员工开始了全球各地的冒险活动，使用 360 摄像头，从数千英里之外实时将他们的旅行经历流回到孟菲斯的医院。这种身临其境的 360 现场体验能够立即将圣犹达的孩子们从他们的医院送到他们只能梦想去的地方。这是第一次虚拟现实体验，没有虚拟现实耳机，现场直播。 活动描述 如果孩子们因病不能旅行，我们将为这些孩子带来 360 的沉浸式虚拟现实体验，而不需要使用虚拟现实耳机。 结果 Expedia 的 “梦想冒险” 给了最需要的孩子一个机会，让他们忘记一天的癌症治疗，体验旅行的治愈力量。2016年6月，该装置将成为圣犹达儿童研究医院的永久部分，这样更多的孩子可以出去看看世界。 战略 Expedia 的 “旅行的力量” 的目的是向世界展示旅行不仅可以让你成为一个更好的人，还可以让世界变得更好。Expedia 将世界带给无法旅行的孩子，可以展示旅行对人们生活的影响。 概要 孟菲斯圣犹达儿童研究医院与癌症作斗争的孩子经常生病，无法旅行，也无法在病房之外看到世界。我们能否将 “旅行的力量” 战略融入我们与圣犹达医院的合作关系，以帮助这些孩子？
梦想室
案例简介：Kids battling cancer at St. Jude Children's Research Hospital in Memphis are often too sick to travel and see the world beyond their hospital room - so we brought the world to them. Expedia employees set out on adventures all over the globe, and using 360 cameras, streamed their travel experiences back to the hospital in Memphis, in real-time from thousands of miles away. This immersive, 360 live experience was able to instantly transport the kids from their hospital rooms to places in the world they could only dream of going. Execution Expedia employees set out on adventures all over the globe and using 360° cameras, streamed their travel experiences back to the hospital in Memphis, in real-time from thousands of miles away. This immersive, 360° live experience was able to instantly transport kids at St. Jude’s from their hospital rooms to places in the world they could only dream of going. It’s the first VR experience, without the VR headset, live. Campaign Description If the kids can’t travel due their illness, we will bring the world to these kids with a 360º immersive live VR experience - without the need of using a VR headset. Outcome Expedia's “Dream Adventures” gave kids who need it most the chance to forget about their cancer treatments for the day and experience the healing power of travel. In June 2016, the installation will become a permanent part of St. Jude Children’s Research Hospital, so more kids can get out and see the world. Strategy Expedia’s “power of travel” has the objective to show the world how traveling can not only make you a better person, but the world a better place. By bringing the world to kids unable to travel, Expedia can show the difference that travel makes on people's lives. Synopsis Kids battling cancer at St. Jude Children’s Research Hospital in Memphis are often too sick to travel and see the world beyond their hospital room. Could we integrate the strategy of “the power of travel” into our partnership with St Jude’s Hospital to help these kids?
Dream Room
案例简介：孟菲斯圣犹达儿童研究医院与癌症作斗争的孩子们经常生病，无法旅行，无法在他们的病房之外看到世界 -- 所以我们把世界带给了他们。 Expedia 的员工开始了全球各地的冒险活动，并使用 360 摄像头，将他们的旅行经历从数千英里之外实时流回到孟菲斯的医院。这种身临其境的 360 现场体验能够立即将孩子们从医院送到他们只能梦想去的地方。 执行 Expedia 的员工开始了全球各地的冒险活动，使用 360 摄像头，从数千英里之外实时将他们的旅行经历流回到孟菲斯的医院。这种身临其境的 360 现场体验能够立即将圣犹达的孩子们从他们的医院送到他们只能梦想去的地方。这是第一次虚拟现实体验，没有虚拟现实耳机，现场直播。 活动描述 如果孩子们因病不能旅行，我们将为这些孩子带来 360 的沉浸式虚拟现实体验，而不需要使用虚拟现实耳机。 结果 Expedia 的 “梦想冒险” 给了最需要的孩子一个机会，让他们忘记一天的癌症治疗，体验旅行的治愈力量。2016年6月，该装置将成为圣犹达儿童研究医院的永久部分，这样更多的孩子可以出去看看世界。 战略 Expedia 的 “旅行的力量” 的目的是向世界展示旅行不仅可以让你成为一个更好的人，还可以让世界变得更好。Expedia 将世界带给无法旅行的孩子，可以展示旅行对人们生活的影响。 概要 孟菲斯圣犹达儿童研究医院与癌症作斗争的孩子经常生病，无法旅行，也无法在病房之外看到世界。我们能否将 “旅行的力量” 战略融入我们与圣犹达医院的合作关系，以帮助这些孩子？
Dream Room
案例简介：Kids battling cancer at St. Jude Children's Research Hospital in Memphis are often too sick to travel and see the world beyond their hospital room - so we brought the world to them. Expedia employees set out on adventures all over the globe, and using 360 cameras, streamed their travel experiences back to the hospital in Memphis, in real-time from thousands of miles away. This immersive, 360 live experience was able to instantly transport the kids from their hospital rooms to places in the world they could only dream of going. Execution Expedia employees set out on adventures all over the globe and using 360° cameras, streamed their travel experiences back to the hospital in Memphis, in real-time from thousands of miles away. This immersive, 360° live experience was able to instantly transport kids at St. Jude’s from their hospital rooms to places in the world they could only dream of going. It’s the first VR experience, without the VR headset, live. Campaign Description If the kids can’t travel due their illness, we will bring the world to these kids with a 360º immersive live VR experience - without the need of using a VR headset. Outcome Expedia's “Dream Adventures” gave kids who need it most the chance to forget about their cancer treatments for the day and experience the healing power of travel. In June 2016, the installation will become a permanent part of St. Jude Children’s Research Hospital, so more kids can get out and see the world. Strategy Expedia’s “power of travel” has the objective to show the world how traveling can not only make you a better person, but the world a better place. By bringing the world to kids unable to travel, Expedia can show the difference that travel makes on people's lives. Synopsis Kids battling cancer at St. Jude Children’s Research Hospital in Memphis are often too sick to travel and see the world beyond their hospital room. Could we integrate the strategy of “the power of travel” into our partnership with St Jude’s Hospital to help these kids?
梦想室
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Dream Room
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