While training is considered a requisite to greatness in virtually every serious pursuit, it is a non-priority for most motorcyclists. Even as crashes and fatalities continue to escalate, riders still stubbornly insist that the only way to get better at riding is to get on the bike and go.To change riders’ attitudes towards training, Motorcycle Operator Safety Training (MOST) collaborated with Amélie Company to assert that 'good enough' is decidedly 'not great'. They used pinstriping – a popular artistic form amongst motorcycle enthusiasts – to equate hands-on training to greatness, and pushed riders to consider that while the road can be an avenue to personal freedom, it is also an unforgiving arena that commands the respect and commitment of those who mean to rule it.Credits Eric Hines, associate creative director, Amélie CompanyChelsea Anderson, art director, Amélie CompanyJennie Jarzabek, art director, Amélie CompanyTodd Fisher, production designer, Amélie CompanyCecil Bozard, senior copywriter, Amélie CompanyRachel Edwards, copywriter, Amélie CompanyPat Feehery, chief creative officer, Amélie CompanyJosh Opat, senior account executive, Amélie CompanyCari Stubbs, account executive, Amélie Company Mackie Clonts, account director, Amélie Company