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保护从小开始
案例简介：科罗拉多州拥有如此丰富的可穿越的大自然，以至于对生活在这里的人来说，它开始感到有点 “平凡”。我们的任务是通过发起一场旨在让人们以可操作的方式关心保护的运动，将地球母亲的威严带回科罗拉多人的生活和漫长的周末。最大的障碍？不使用通常与保护和旅游活动相关的图像。经过仔细考虑，在树林中进行了几次商务休闲散步，我们找到了一种有趣的方式。为了让科罗拉多人关心大局，为什么不试着把注意力集中在小画面上 -- 那些久经考验的例行公事，让大自然运转起来，让我们的荒野保持不变。为了让人们关心自然，我们把大部分自然从框架中剥离出来。讽刺的是我们没有忘记。
保护从小开始
案例简介：Colorado has such a diverse wealth of traversable nature that it can all begin to feel a little “commonplace” to those that live here. We were tasked with bringing the majesty of Mother Earth back into the lives and long weekends of Coloradans, through the creation of a campaign rooted in getting people to care about conservation in actionable ways. The biggest hurdle? To do so without using the imagery normally associated with conservation and tourism campaigns. After some careful deliberation, and a few business-casual walks through the woods, we found an interesting way in. To make Coloradans care about the big picture, why not try focusing on the little picture -- the time-proven routines that make nature work and keep our wilds just that. To get people to care about nature, we stripped most of it out of the frame. The irony is not lost on us.
Conservation Starts Small
案例简介：科罗拉多州拥有如此丰富的可穿越的大自然，以至于对生活在这里的人来说，它开始感到有点 “平凡”。我们的任务是通过发起一场旨在让人们以可操作的方式关心保护的运动，将地球母亲的威严带回科罗拉多人的生活和漫长的周末。最大的障碍？不使用通常与保护和旅游活动相关的图像。经过仔细考虑，在树林中进行了几次商务休闲散步，我们找到了一种有趣的方式。为了让科罗拉多人关心大局，为什么不试着把注意力集中在小画面上 -- 那些久经考验的例行公事，让大自然运转起来，让我们的荒野保持不变。为了让人们关心自然，我们把大部分自然从框架中剥离出来。讽刺的是我们没有忘记。
Conservation Starts Small
案例简介：Colorado has such a diverse wealth of traversable nature that it can all begin to feel a little “commonplace” to those that live here. We were tasked with bringing the majesty of Mother Earth back into the lives and long weekends of Coloradans, through the creation of a campaign rooted in getting people to care about conservation in actionable ways. The biggest hurdle? To do so without using the imagery normally associated with conservation and tourism campaigns. After some careful deliberation, and a few business-casual walks through the woods, we found an interesting way in. To make Coloradans care about the big picture, why not try focusing on the little picture -- the time-proven routines that make nature work and keep our wilds just that. To get people to care about nature, we stripped most of it out of the frame. The irony is not lost on us.
保护从小开始
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Conservation Starts Small
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基本信息
- 广告战役： #Colorado Parks and Wildlife-平面-bf73#
- 广告品牌： Colorado Parks and Wildlife
- 发布日期： 2020
- 行业领域： 生活服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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