The new Virgin Holidays brand campaign ‘The World Is Your Playground’ encourages customers to view the world with a sense of wonder, playfulness and openness. The idea links key Virgin Holidays destinations to popular ‘play’ themes. This is underpinned by a hero TVC that shows someone riding a vintage muscle car down the Big Sur as if it was a skateboard, while carousel horses glide along the beach in Barbados; and places the Las Vegas strip inside a pinball machine, with giant paper boats in the San Francisco bay.CreditsClient name & job title:Amber Kirby – Vice President, Marketing and Customer ExperienceHai Bei Chen - Head of Brand, Campaigns and ReputationAlex Glancy – Head of CreativeCreative Agency:AMV BBDOCreative Director:Diego de Oliveira & Caio GiannellaCopywriter:Michael HughesArt Director:Dalatando AlmeidaAgency Planner:Matt Hardisty, Lisa StoneyAgency Account Team:Alex Bird, Rachel Dymond, Shuby Agoro, Amy PearsonAgency Producer:Anita Sasdy & Felicity BamberMedia Agency:PHDMedia Planner:Lucy BrownProduction Company:MJZDirector:Dante AriolaProduction Co. Producer:Natalie HillPost-production Company:A52Business Affairs:Michelle HolmesMusic - “When You’re Smiling” Andy WilliamsMusic Supervisors - James Radford, Radford MusicMusic Company - Radford Music