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eBay俄罗斯品牌活动: eBay商业-你手中的世界
案例简介：
eBay俄罗斯品牌活动: eBay商业-你手中的世界
案例简介：
eBay Russia Brand campaign: eBay commercial - The world in your hand
案例简介：
eBay Russia Brand campaign: eBay commercial - The world in your hand
案例简介：
eBay俄罗斯品牌活动: eBay商业-你手中的世界
暂无简介
eBay Russia Brand campaign: eBay commercial - The world in your hand
暂无简介
基本信息
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创作者
案例详情
eBay – the global online marketplace, and a new client of KesselsKramer – launched its service in Russia in 2010. To continue its success, KesselsKramer has been tasked to turn high brand awareness into higher conversion. The solution for this task is to say that eBay is shopping that empowers: there’s the promise of high quality discoveries; an unmatched international offering; and a curated experience through smart personalisation. In other words, eBay is what a shop would look like if it was perfectly, personally curated to your needs. And it adapts its experience and “shop window” to every user’s personal preferences. This has resulted in a campaign whose theme is “The world in your hand", or as they say in Russian "ВЕСЬ МИР ПОД РУКОЙ”. The 30 second TV and online film is shot by Spanish collective Canada.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
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创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
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竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
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行业研究
热词查看洞悉爆点，抢占行业趋势红利
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