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案例简介:Credits
This is All I Can Afford
案例简介:
This is All I Can Afford
案例简介:Credits
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This is All I Can Afford
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基本信息
- 广告品牌: Turkish Education Foundation
- 发布日期: 2024-06
- 行业领域: 互联网服务 , 社交媒体 , 其他 , 公共事业
- 媒体类别: 海报/平面 , 短视频 , APP , 户外
- 广告语言: 英语
- 媒介平台: 网络
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案例详情
The Turkish Education Foundation (TEV), Türkiye’s largest NGO for education, was founded to ensure financial difficulties never hinder a student’s pursuit of their dreams. This mission inspired the bold “This Is All I Can Afford” campaign, which courageously spotlighted the student housing crisis in Türkiye despite the challenging political and economic climate. With rents soaring and students forced to drop out, TEV tackled a sensitive issue head-on. In a country where gaining admission to university is a monumental achievement, the housing crisis threatens to take it all away. By turning this urgent issue into a public conversation, TEV reinforced its belief that education is a right, not a privilege. The campaign sparked empathy, increased donations, and brought critical awareness to the harsh reality students face, all while demonstrating TEV’s unwavering commitment to educational equality.
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