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拍卖
案例简介:艺术品拍卖业务是如何成为一个数十亿美元的行业的?一系列关于艺术市场的第一部电影探索了这个问题,引导观众了解复杂的拍卖历史,并特别关注了过去 20 年。这部电影打破了破纪录的销售额,就像上周史诗般的让-米歇尔 · 巴斯奎特 (Jean-Michel Basquiat) 绘画《无题》 (1982),票房高达 5100万美元, 和异常,如艾未未的奎华子 (葵花籽) (2010),在拍卖中出现了无数不同的数量,把拍卖价格和艺术品的市场价值联系起来。采访拍卖行专家、金融分析师和艺术世界的影响者,如亚当 · 林德曼、李欣、莎拉 · 桑顿、乔希 · 贝尔和唐 · 汤普森,增加了个人洞察力,塑造了叙事。拍卖推出了一个由四部分组成的纪录片系列,随后是画廊、顾客和艺术博览会,每周发布到 6月。这四个部分将一起讲述一个关于艺术市场历史和文化影响的综合故事,为一个非凡的主题提供一个平易近人但微妙的介绍。
拍卖
案例简介:How did the art auctions business become a multi-billion-dollar industry? The first film in a series about the art market explores this question, leading viewers through the complex history of auctions, with specific attention to the last 20 years. The film unpacks record-breaking sales, like last week’s epic Jean-Michel Basquiat painting Untitled (1982), hammering in at $51 million, and anomalies such as Ai Weiwei’s Kui Hua Zi (Sunflower Seeds) (2010), which pop up at auction in countless different quantities, making the connection between the auction price and market value of art. Interviews with auction-house specialists, financial analysts, and art-world influencers like Adam Lindemann, Xin Li, Sarah Thornton, Josh Baer, and Don Thompson add personal insight and shape the narrative.Auctions launches a four-part documentary series, followed by Galleries, Patrons, and Art Fairs, released weekly through mid-June. Together, the four segments will tell a comprehensive story about the art market’s history and cultural influence, providing an approachable yet nuanced introduction to a extraordinary subject.
Auctions
案例简介:艺术品拍卖业务是如何成为一个数十亿美元的行业的?一系列关于艺术市场的第一部电影探索了这个问题,引导观众了解复杂的拍卖历史,并特别关注了过去 20 年。这部电影打破了破纪录的销售额,就像上周史诗般的让-米歇尔 · 巴斯奎特 (Jean-Michel Basquiat) 绘画《无题》 (1982),票房高达 5100万美元, 和异常,如艾未未的奎华子 (葵花籽) (2010),在拍卖中出现了无数不同的数量,把拍卖价格和艺术品的市场价值联系起来。采访拍卖行专家、金融分析师和艺术世界的影响者,如亚当 · 林德曼、李欣、莎拉 · 桑顿、乔希 · 贝尔和唐 · 汤普森,增加了个人洞察力,塑造了叙事。拍卖推出了一个由四部分组成的纪录片系列,随后是画廊、顾客和艺术博览会,每周发布到 6月。这四个部分将一起讲述一个关于艺术市场历史和文化影响的综合故事,为一个非凡的主题提供一个平易近人但微妙的介绍。
Auctions
案例简介:How did the art auctions business become a multi-billion-dollar industry? The first film in a series about the art market explores this question, leading viewers through the complex history of auctions, with specific attention to the last 20 years. The film unpacks record-breaking sales, like last week’s epic Jean-Michel Basquiat painting Untitled (1982), hammering in at $51 million, and anomalies such as Ai Weiwei’s Kui Hua Zi (Sunflower Seeds) (2010), which pop up at auction in countless different quantities, making the connection between the auction price and market value of art. Interviews with auction-house specialists, financial analysts, and art-world influencers like Adam Lindemann, Xin Li, Sarah Thornton, Josh Baer, and Don Thompson add personal insight and shape the narrative.Auctions launches a four-part documentary series, followed by Galleries, Patrons, and Art Fairs, released weekly through mid-June. Together, the four segments will tell a comprehensive story about the art market’s history and cultural influence, providing an approachable yet nuanced introduction to a extraordinary subject.
拍卖
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Auctions
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基本信息
- 广告战役: #The Art Market (in Four Parts) -5859#
- 广告品牌: Artsy
- 发布日期: 2016-05-01
- 行业领域: 商务服务 , 金融/证券 , 互联网消费服务
- 媒体类别: 短视频
- 广告语言: 英语
- 媒介平台: 网络
- 获得奖项:
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