本案例默认翻译为中文，点击可切换回原语言
已切换成原语言，点击可翻译成中文
每日
案例简介：哲学/解决方案 如何打造最受欢迎的高端零售商品牌？Monoprix 是法国领先的市中心连锁超市，满足日常生活的所有需求。它提出了食品便利和百货商店购物体验。该品牌一直以幽默、乐观和想象力相结合的方式进行交流。随着经济衰退，人们的日常生活不仅充满了忧郁的感觉; 但是 Monoprix 开始被认为是一个具有高价值、丰富经验的零售商, 但只是为了特殊的时刻和款待。该品牌努力保持其核心目标: 城市家庭。 结果 这场运动取得了巨大成功，媒体和网络上的文章以及社交网络上的数百种反应。最重要的是法国人喜欢它: + 罐装番茄销售额增长 20% + 市场份额增长 0,1 + 2010 年 Monoprix 受欢迎指数增长 1,5，净利润超过了以前的收入记录 40亿。
每日
案例简介：Philosophy/Solution How to build the most popular premium retailer brand? Monoprix is France’s leading city centre supermarket chain for all the needs of daily life. It proposes both food convenience and a department store shopping experience. The brand has always communicated with a mix of humour, optimism and imagination. Not only had a sense of gloom pervaded people’s day-to day-lives with the recession; but Monoprix started to be perceived as a retailer with high value, great experience, but just for special moments and treats. The brand struggled to keep its core targets: urban families. Results The campaign was a huge success with articles in the press and on the web and hundreds of reactions on social networks. Most importantly French people love it: + 20% increase in sales of tinned tomatoes + 0,1 increase in market share + 1,5 increase in Monoprix’s popularity index In 2010 Monoprix surpassed previous income records with a 4 billion net profit.
Daily
案例简介：哲学/解决方案 如何打造最受欢迎的高端零售商品牌？Monoprix 是法国领先的市中心连锁超市，满足日常生活的所有需求。它提出了食品便利和百货商店购物体验。该品牌一直以幽默、乐观和想象力相结合的方式进行交流。随着经济衰退，人们的日常生活不仅充满了忧郁的感觉; 但是 Monoprix 开始被认为是一个具有高价值、丰富经验的零售商, 但只是为了特殊的时刻和款待。该品牌努力保持其核心目标: 城市家庭。 结果 这场运动取得了巨大成功，媒体和网络上的文章以及社交网络上的数百种反应。最重要的是法国人喜欢它: + 罐装番茄销售额增长 20% + 市场份额增长 0,1 + 2010 年 Monoprix 受欢迎指数增长 1,5，净利润超过了以前的收入记录 40亿。
Daily
案例简介：Philosophy/Solution How to build the most popular premium retailer brand? Monoprix is France’s leading city centre supermarket chain for all the needs of daily life. It proposes both food convenience and a department store shopping experience. The brand has always communicated with a mix of humour, optimism and imagination. Not only had a sense of gloom pervaded people’s day-to day-lives with the recession; but Monoprix started to be perceived as a retailer with high value, great experience, but just for special moments and treats. The brand struggled to keep its core targets: urban families. Results The campaign was a huge success with articles in the press and on the web and hundreds of reactions on social networks. Most importantly French people love it: + 20% increase in sales of tinned tomatoes + 0,1 increase in market share + 1,5 increase in Monoprix’s popularity index In 2010 Monoprix surpassed previous income records with a 4 billion net profit.
每日
暂无简介
Daily
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
-
项目比稿
品类案例按时间展现，借鉴同品牌策略，比稿提案轻松中标
-
创意策划
任意搜索品牌关键词，脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告，一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点，抢占行业趋势红利
登录后查看全部案例信息
如果您是本案的创作者或参与者 可对信息进行完善
