案例简介：奥利奥出生于 1912年，年仅 100 岁。该品牌一直以传统的方式与家庭交谈，形成了传统的形象。现在，如何利用百年纪念日来真正振兴奥利奥？庆祝这一天的文化，每一天。我们在 100 天内制作了 100 个广告。每天早上，我们都会识别趋势新闻故事，给他们一个有趣的奥利奥转折，并向我们的社交网络推送一个全新的广告。结果？Facebook 浏览量为 4.33亿，股价增长 280，创造了 2.31亿的媒体印象，使奥利奥成为 2012年增长最快的品牌 (增长 49%)。

案例简介：Born in 1912, OREO was turning 100. Having always spoken to families in a traditional way, the brand had developed a traditional image. Now, how to use a centennial anniversary to actually rejuvenate OREO? Celebrate the culture of the day, every day. We created 100 ads in 100 days. Each morning we identified trending news stories, gave them a playful OREO twist, and pushed a brand-new ad to our social networks. Results? 433 million Facebook views with a 280 per cent increase in Shares, creating 231 million media impressions and making OREO the brand with the highest buzz increase in 2012 (up 49 per cent).

奥利奥天天扭一扭 | OREO Daily Twist

案例简介：奥利奥出生于 1912年，年仅 100 岁。该品牌一直以传统的方式与家庭交谈，形成了传统的形象。现在，如何利用百年纪念日来真正振兴奥利奥？庆祝这一天的文化，每一天。我们在 100 天内制作了 100 个广告。每天早上，我们都会识别趋势新闻故事，给他们一个有趣的奥利奥转折，并向我们的社交网络推送一个全新的广告。结果？Facebook 浏览量为 4.33亿，股价增长 280，创造了 2.31亿的媒体印象，使奥利奥成为 2012年增长最快的品牌 (增长 49%)。

奥利奥天天扭一扭 | OREO Daily Twist

案例简介：Born in 1912, OREO was turning 100. Having always spoken to families in a traditional way, the brand had developed a traditional image. Now, how to use a centennial anniversary to actually rejuvenate OREO? Celebrate the culture of the day, every day. We created 100 ads in 100 days. Each morning we identified trending news stories, gave them a playful OREO twist, and pushed a brand-new ad to our social networks. Results? 433 million Facebook views with a 280 per cent increase in Shares, creating 231 million media impressions and making OREO the brand with the highest buzz increase in 2012 (up 49 per cent).

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奥利奥天天扭一扭 | OREO Daily Twist

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