2013 Wishes|短视频|广告营销案例【ADGuider广告指南】

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2013 个愿望

案例简介：对于我们的 2013 问候卡，我们决定使用该机构的新名字 Havas，并强调 “巴黎” 现在是我们名字的一部分。为了实现这一目标，我们为每个地区创建了一个标志。每个地区的特征反映在组成标志的字母上。最美丽的标志是那些可以用黑白绘制的标志 -- 幸运的是，这也适用于巴黎，巴黎从来没有比黑白更美丽。标志是手工绘制和动画，一帧，然后组装和完成使用合成软件。

2013 个愿望

案例简介：For our 2013 greetings card, we decided to use the agency’s new name, Havas, and also highlight the fact that “Paris” is now part of our name. To achieve this, we created a logo for each district. The character of each district is reflected in the letters that make up the logo. The most beautiful logos are those that can be drawn in black and white – and luckily for us, this also applies to the city of Paris, which is never more beautiful than in black and white. The logos were drawn and animated by hand, frame by frame, then assembled and finished using compositing software.