本案例默认翻译为中文,点击可切换回原语言
已切换成原语言,点击可翻译成中文
从来没有抗生素
案例简介:无
从来没有抗生素
案例简介:None
No Antibiotics Ever
案例简介:无
No Antibiotics Ever
案例简介:None
从来没有抗生素
暂无简介
No Antibiotics Ever
暂无简介
基本信息
暂无评分
已有{{caseInfo.tatolPeople}}人评分
创作者
案例详情
Perdue, the leading US fresh chicken brand, reinforces its "No Antibiotics Ever" pledge in response to a competitor's reintroduction of daily antibiotics to its flocks. The campaign features a :30 broadcast spot with Jim Perdue and his sons emphasizing Perdue's commitment to a high-quality, antibiotic-free, vegetarian diet for its chickens. The company introduces Chix Mix, a limited-edition snack inspired by its chicken feed. Additionally, an open letter from Jim Perdue in the Wall Street Journal highlights Perdue's dedication to antibiotic-free practices. The campaign spans national linear and regional online video/connected TV platforms, emphasizing Perdue's steadfast commitment to poultry quality.
涵盖全球100万精选案例,涉及2800个行业,包含63000个品牌
热门节日97个,23个维度智能搜索
-
项目比稿
品类案例按时间展现,借鉴同品牌策略,比稿提案轻松中标
-
创意策划
任意搜索品牌关键词,脑洞创意策划1秒呈现
-
竞品调研
一键搜索竞品往年广告,一眼掌握对手市场定位
-
行业研究
热词查看洞悉爆点,抢占行业趋势红利
登录后查看全部案例信息