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获取食物
案例简介：来自Saputo Dairy UK的原始单卡路里喷雾油和英国第一大油品牌Frylight宣布了由gray London发起的全新数字营销活动，以建立品牌知名度并鼓励在其目标中试用喷雾油 “健康黑客” 的受众。与以前以节食者为中心的品牌激活不同，“获取食物” 运动向越来越多的消费者寻求更好的饮食平衡，寻找简单的交换或 “健康黑客” 来减少不必要的卡路里，不影响他们的食物选择或遵循限制性饮食。该活动旨在展示使用Frylight进行的有趣，多功能和方便的烹饪方式，与普通油相比，至少减少了30% 卡路里，减少了30% 脂肪，并挑战根深蒂固的消费者行为，这种行为经常使人们在准备时会自动加油。他们的饭菜。英国格雷伦敦为Saputo创建的综合广告，类别为: 食品。
获取食物
案例简介：Frylight, the original one-calorie spray oil and UK number one oil brand from Saputo Dairy UK, announces a brand-new digital marketing campaign created by Grey London, to build brand awareness and encourage the trial of spray oils amongst its target ‘healthy hackers’ audience. A departure from previous brand activation which has centred on dieters, the ‘Get Food Going’ campaign talks to the growing audience of consumers who are seeking better balance in their diet, looking for simple swaps or ‘health hacks’ they can make to cut down on unnecessary calories, without compromising on their food choices or following a restrictive diet. The campaign aims to show how fun, versatile and convenient cooking with Frylight can be, with at least 30% fewer calories and 30% less fat than regular oils, and to challenge engrained consumer behaviour which so often sees people reach automatically for pouring oil when prepping their meals. Integrated advertisement created by Grey London, United Kingdom for Saputo, within the category: Food.
Get Food Going
案例简介：来自Saputo Dairy UK的原始单卡路里喷雾油和英国第一大油品牌Frylight宣布了由gray London发起的全新数字营销活动，以建立品牌知名度并鼓励在其目标中试用喷雾油 “健康黑客” 的受众。与以前以节食者为中心的品牌激活不同，“获取食物” 运动向越来越多的消费者寻求更好的饮食平衡，寻找简单的交换或 “健康黑客” 来减少不必要的卡路里，不影响他们的食物选择或遵循限制性饮食。该活动旨在展示使用Frylight进行的有趣，多功能和方便的烹饪方式，与普通油相比，至少减少了30% 卡路里，减少了30% 脂肪，并挑战根深蒂固的消费者行为，这种行为经常使人们在准备时会自动加油。他们的饭菜。英国格雷伦敦为Saputo创建的综合广告，类别为: 食品。
Get Food Going
案例简介：Frylight, the original one-calorie spray oil and UK number one oil brand from Saputo Dairy UK, announces a brand-new digital marketing campaign created by Grey London, to build brand awareness and encourage the trial of spray oils amongst its target ‘healthy hackers’ audience. A departure from previous brand activation which has centred on dieters, the ‘Get Food Going’ campaign talks to the growing audience of consumers who are seeking better balance in their diet, looking for simple swaps or ‘health hacks’ they can make to cut down on unnecessary calories, without compromising on their food choices or following a restrictive diet. The campaign aims to show how fun, versatile and convenient cooking with Frylight can be, with at least 30% fewer calories and 30% less fat than regular oils, and to challenge engrained consumer behaviour which so often sees people reach automatically for pouring oil when prepping their meals. Integrated advertisement created by Grey London, United Kingdom for Saputo, within the category: Food.
获取食物
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Get Food Going
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