Birds Eye is launching a new multi-channel campaign aimed at celebrating its frozen chicken. Launching across its iconic Chicken Dippers and Chicken Chargrills ranges, the campaign constitutes the largest investment in frozen chicken in a decade.Set during family dinnertime, the ads see flavour-seeking kids 'transform' their way to a tasty dinner, with wholesome family entertainment including cheerleaders and retro disco vibes injecting added life into the meal – an experience found in every bite of Birds Eye chicken products.Rolling-out across TV, digital, social and VOD channels, the campaign stretches across multiple platforms. The new campaign airs from 26 March 2018.CreditsBusiness Director: Lucy KozakAccount Manager: Alice BarnesPlanning Director: Bhav PabariCreative Director: Will AdamArt Director: Sam DalyCopywriter: Rob GreavesAgency Producer: Jessie GammellProduction Company: Pretty BirdProduction Co Producer: Ted ThorntonDirector: Rami HachacheEditing Company: Final CutEditor: Ed CheesmanDOP: Pau CastejonPost House: GPSMusic Composer/Artist: Steve PrettyCreative Producer: Gemma Corker.