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消息语音
案例简介：背景 应对气候变化是一个紧迫的问题，世界头号大国美利坚合众国退出《巴黎协定》表明，对气候变化问题的改进看起来并不好。另一方面，将在不久的将来面临这一问题的年轻一代正在提高他们对这个问题的声音，并开始采取行动，争取解决。 执行 孩子们的话可能是如此敏锐，以至于他们感动了成年人采取行动。相信儿童话语的力量，我们发起了新的标志性聚集努力，反对气候变化。我们将来自世界各地的儿童的声音收集成一条信息，并将其放在报纸、杂志、广告牌和媒体内容中。人们可以直接在任何地方看到此信息添加签名，我们鼓励年轻一代和主要环保组织的参与。 结果 随着众多想要保护我们星球未来的年轻人的共鸣，我们通过分享媒体以参与的儿童为主题，与世界分享了这个项目。因此，我们聚集并获得了来自世界各地的3万个签名，并在一周内实现了90 + M的印象。我们也得到了绿色和平组织、保护国际等主要环保组织的认可意见，为各地的合作努力做出了贡献。
消息语音
案例简介：BACKGROUND Responding to climate change is an urgent issue, and the withdrawal from the Paris Agreement by the world’s number one major power, the United States of America, is an indication that improvements towards the climate change issue are not looking good. On the other side, the younger generation, which will be facing this problem in the near future, is raising their voices about this problem and have started taking action towards a solution. EXECUTION The words of children can be so perceptive that they move adults to take action. Believing in the power of children’s words, we launched new signature gathering efforts against climate change. We collected the voices of children from around the world into a single message and put it in newspapers, magazines, billboards, and media content. People could directly add their signature wherever they saw this message, and we encouraged the participation of the younger generation and major environmental organizations. RESULTS With the resonance of the large number of young people who want to protect the future of our planet, we shared the project with the world by sharing media featuring the children who participated. As a result, we gathered and obtained 30,000 signatures from around the world and achieved 90+M impressions in one week. We have also received endorsement comments from major environmental organizations such as Greenpeace and Conservation International, and we have contributed to cooperative efforts in various places.
Message Voice
案例简介：背景 应对气候变化是一个紧迫的问题，世界头号大国美利坚合众国退出《巴黎协定》表明，对气候变化问题的改进看起来并不好。另一方面，将在不久的将来面临这一问题的年轻一代正在提高他们对这个问题的声音，并开始采取行动，争取解决。 执行 孩子们的话可能是如此敏锐，以至于他们感动了成年人采取行动。相信儿童话语的力量，我们发起了新的标志性聚集努力，反对气候变化。我们将来自世界各地的儿童的声音收集成一条信息，并将其放在报纸、杂志、广告牌和媒体内容中。人们可以直接在任何地方看到此信息添加签名，我们鼓励年轻一代和主要环保组织的参与。 结果 随着众多想要保护我们星球未来的年轻人的共鸣，我们通过分享媒体以参与的儿童为主题，与世界分享了这个项目。因此，我们聚集并获得了来自世界各地的3万个签名，并在一周内实现了90 + M的印象。我们也得到了绿色和平组织、保护国际等主要环保组织的认可意见，为各地的合作努力做出了贡献。
Message Voice
案例简介：BACKGROUND Responding to climate change is an urgent issue, and the withdrawal from the Paris Agreement by the world’s number one major power, the United States of America, is an indication that improvements towards the climate change issue are not looking good. On the other side, the younger generation, which will be facing this problem in the near future, is raising their voices about this problem and have started taking action towards a solution. EXECUTION The words of children can be so perceptive that they move adults to take action. Believing in the power of children’s words, we launched new signature gathering efforts against climate change. We collected the voices of children from around the world into a single message and put it in newspapers, magazines, billboards, and media content. People could directly add their signature wherever they saw this message, and we encouraged the participation of the younger generation and major environmental organizations. RESULTS With the resonance of the large number of young people who want to protect the future of our planet, we shared the project with the world by sharing media featuring the children who participated. As a result, we gathered and obtained 30,000 signatures from around the world and achieved 90+M impressions in one week. We have also received endorsement comments from major environmental organizations such as Greenpeace and Conservation International, and we have contributed to cooperative efforts in various places.
消息语音
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基本信息
- 广告战役： #Teenage Voice-设计与品牌-7f913#
- 广告品牌： Teenage Voice
- 发布日期： 2019-04
- 行业领域： 互联网服务
- 媒体类别： 海报/平面
- 广告语言： 英语
- 媒介平台： 网络
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