Teenage Voice 2019|海报/平面|广告营销案例【ADGuider广告指南】

青少年的声音2019

案例简介：背景应对气候变化是一个紧迫的问题，世界头号大国美利坚合众国退出《巴黎协定》，表明气候变化问题的改善看起来不太好。另一方面，在不久的将来将面临这一问题的年轻一代正在对这一问题大声疾呼，并开始采取行动寻求解决办法。执行孩子们的话可以如此敏锐，以至于他们感动成年人采取行动。相信儿童话语的力量，我们发起了新的应对气候变化的签名收集努力。我们将来自世界各地的儿童的声音收集到一条信息中，并将其放在报纸、杂志、广告牌和媒体内容中。人们可以在看到这条信息的任何地方直接添加签名，我们鼓励年轻一代和主要环境组织的参与。结果在众多希望保护我们星球未来的年轻人的共鸣下，我们通过分享以参与的儿童为特色的媒体与世界分享了这个项目。结果，我们聚集并获得了来自世界各地的30,000个签名，并在一周内实现了90 + M的印象。我们还收到了绿色和平组织和保护国际等主要环境组织的认可意见，并为各地的合作努力做出了贡献。

青少年的声音2019

案例简介：BACKGROUND Responding to climate change is an urgent issue, and the withdrawal from the Paris Agreement by the world’s number one major power, the United States of America, is an indication that improvements towards the climate change issue are not looking good. On the other side, the younger generation, which will be facing this problem in the near future, is raising their voices about this problem and have started taking action towards a solution. EXECUTION The words of children can be so perceptive that they move adults to take action. Believing in the power of children’s words, we launched new signature gathering efforts against climate change. We collected the voices of children from around the world into a single message and put it in newspapers, magazines, billboards, and media content. People could directly add their signature wherever they saw this message, and we encouraged the participation of the younger generation and major environmental organizations. RESULTS With the resonance of the large number of young people who want to protect the future of our planet, we shared the project with the world by sharing media featuring the children who participated. As a result, we gathered and obtained 30,000 signatures from around the world and achieved 90+M impressions in one week. We have also received endorsement comments from major environmental organizations such as Greenpeace and Conservation International, and we have contributed to cooperative efforts in various places.