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汉堡王的幽默重新点燃了餐饮竞争
案例简介：在BBH的这部gotcha电影中，whoper在巨无霸上取得了领先。
汉堡王的幽默重新点燃了餐饮竞争
案例简介：Whopper gets one up, and ahead, on the Big Mac in this gotcha film from BBH.
Burger King’s humor reignites a dining rivalry
案例简介：在BBH的这部gotcha电影中，whoper在巨无霸上取得了领先。
Burger King’s humor reignites a dining rivalry
案例简介：Whopper gets one up, and ahead, on the Big Mac in this gotcha film from BBH.
汉堡王的幽默重新点燃了餐饮竞争
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Burger King’s humor reignites a dining rivalry
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In a multi-ad, cross-media publicity stunt, BBH has revealed that behind every single Whopper shown on screen, televisions, and in ads in the UK...there was a Big Mac. Poking fun at the longstanding rivalry between Burger King and MacDonalds, A Whopper of a Secret has thrown some serious shade at their competition. They placed a Big Mac behind ever ad, showing off behind the scenes footage taken from ads produced throughout the entire year. The video is brilliant, subversive, and meticulous. Because even a grade school student can tell you that if you place your thumb in front of the sun it doesn’t stop it from being massive, the ad was clearly done to promote a bit of press, more of a friendly joshing in between friends and rivals. Crafted entirely by BBH London and kept secret for (likely) over twelve months, the reveal is a feat of trust and production details, shown across a full calendar year of ad development and delivery.
涵盖全球100万精选案例，涉及2800个行业，包含63000个品牌
热门节日97个，23个维度智能搜索
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任意搜索品牌关键词，脑洞创意策划1秒呈现
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一键搜索竞品往年广告，一眼掌握对手市场定位
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