Le Beck's: The legendary beer can|海报/平面|广告营销案例【ADGuider广告指南】

勒贝克啤酒: 传奇啤酒罐

案例简介：概要传奇啤酒品牌贝克啤酒已经成为德国青年社会不可或缺的一部分。145 多年来，贝克啤酒一直在酿造一种优质啤酒，精心挑选的配料和无与伦比的味道。过去几年，啤酒市场停滞不前，罐装啤酒面临着巨大的形象问题。为了克服这一挑战，并在竞争对手中脱颖而出，我们在最直接的接触点 -- 罐头本身 -- 解决了这一问题。结果 Le becks 是整个罐装啤酒领域的游戏改变者。2018年3月1日，限量版罐头推出了 5,000 件精心制作的作品。他们在一些最独家的活动中被展示给公众，并被派遣给一群精选的社交名流和影响者。由于压倒性的反应，贝克正在考虑为全球啤酒市场大规模生产 Le becks。执行 Le beck's 旨在改善 beck' s 罐装啤酒的形象。这是一个限量版，激励贝克的顾客将他们最喜欢的高级 Pils 和新的饮酒习惯联系起来。Le becks 引领我们的观众在从未有过的地方喝啤酒: 画廊、古典音乐会以及独家私人和公共活动。活动描述基于卓越的饮酒文化，我们给了我们的优质皮尔斯应有的形状。一个精心制作的啤酒罐，用拉丝铝制成，用多个激光和模拟雕刻完成。一个杰出的立场，在啤酒包装的顶峰，并在这去喝的突破。非凡的形状和设计真正离开了平凡。

勒贝克啤酒: 传奇啤酒罐

案例简介：Synopsis Legendary beer brand, BECK’S, has become an integral part of youth society in Germany. For over 145 years BECK’S has been brewing a premium beer with carefully selected ingredients and unequaled taste. The beer market has been stagnant over the last few years and canned-beer suffers from a massive image problem. To overcome this challenge and additionally stand out among competitors we tackled it at the most immediate touchpoint – the can itself. Outcome Le BECK’S is a game changer for the entire canned-beer segment. The limited-edition cans were unveiled March 1st, 2018 with 5,000 carefully crafted pieces. They were presented to the public at some of the most exclusive events and were dispatched to a select group of socialites and influencers. Due to the overwhelming response, Beck’s is thinking about mass producing Le BECK’S for the worldwide beer market. Execution Le BECK’S was designed to improve the image of BECK’S canned beer. It is a limited edition that inspires BECK’S customers to associate their favorite premium Pils with a new drinking custom. Le BECK’S led to our audience clinking beer where beer was never been before: at galleries, classical concerts, and exclusive private and public events. CampaignDescription Based on the path of superior drinking cultures we gave our premium Pils the shape it deserves. A carefully crafted beer-can made with brushed aluminum and finished with multiple laser and analog engravings. An outstanding stand, a pinnacle in beer packaging and a breakthrough in on-the-go-drinking. The extraordinary shape and design truly leaves the ordinary behind.