With the ‘Heroes of the Night’ app, Beck’s is launching a new initiative in keeping with its brand claim, ‘You make it legendary’. WhatsApp users can simply transform their chat history into a comic and therefore recreate their epic night out with friends in a unique way.In cooperation with comic illustrator Matthias Schardt, more than 300 frames were created exclusively for the app. Each individual comic can be saved and shared. The app, available now from the App Store, transforms every member of the group chat into a comic character. Up to ten different characters are available in total, and background scenes and other features can also be adapted individually.CreditsAnheuser-Busch InBevArnaud Hanset, Marketing Director Belgium & GermanySusanne Koop, Marketing Director Germany Serviceplan Campaign InternationalAlexander Schill: Global Chief Creative Officer Serviceplan GroupMarkus Kremer: Executive Creative DirectorThomas Heyen: Executive Creative DirectorFlorian Klietz: Managing PartnerSebastien Stabenau: Design DirectorRonnie Patt: Creative DirectorJan-Erik Scheibner: Senior CopywriterKristian von Elm: Management SupervisorMariah Kattmann: Junior Account ManagerPhilipp Trübiger: Art DirectorTanja Braune: Art BuyingPlan.Net CampaignMarkus Maczey: Managing Director/ECDJonas Heitzer:Technical Project Management/Senior Developer/Creative CoderAlexander Kneifel: Junior UX/UI DesignerMarco Dinoto: Junior Account ManagerJeferson Lopes Cocate: Senior Account ManagerEfim Tamplon: Junior Developer / Junior Creative CoderIllustrationsMatthias Schardt