Ogilvy's latest work for IHG – Holiday Inn Express (HIEX) explores some of the fun, offbeat rituals that travelers have, and how the hot, fresh, new Express Start Breakfast can help them 'Be the Readiest' for their day.Told in three video spots, HIEX shares stories of hotel guests who go above and beyond to fulfill a personal mission. Whether it’s training for a race, catching the bouquet at a wedding or winning it all at a video gaming competition, travelers need breakfast to prepare them for the day. HIEX’s new, hot and fresh Express Start Breakfast easily fits into travelers’ routines to help them Be the Readiest for their day, no matter what their mission is. The campaign centers on each traveler’s Readiest Moment of Truth and the awesomeness they achieve after fueling up at the Express Start Breakfast.CreditsMatt Spett, Creative DirectorChris Dutton, Creative DirectorNick Costarides, Associate Creative DirectorDuncan Stone, CopywriterRhonda Mitchell, Director, Creative ServicesSamantha Norvin, Director, Business AffairsJoe Maire, Senior ProducerOliver Horvat, Associate ProducerDeborah Riley Draper, Executive DirectorKristina Zelisko, Account DirectorChad Cadelina, Management SupervisorJohn Long, Group Creative DirectorIda Rezvani, WPP Global Client Leader, Team IHG