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美国运通: 不要没有它的生活
案例简介：
美国运通: 不要没有它的生活
案例简介：
American Express: Don’t Live Life Without It by Ogilvy & Mather and Mcgarrybowen New York
案例简介：
American Express: Don’t Live Life Without It by Ogilvy & Mather and Mcgarrybowen New York
案例简介：
美国运通: 不要没有它的生活
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American Express: Don’t Live Life Without It by Ogilvy & Mather and Mcgarrybowen New York
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案例详情
American Express has launched its new brand platform, 'Don't do business/don't live life without it', with a TV campaign and innovative out-of-home executions.A six-week TV campaign will launch the new positioning with a series of 60 and 30-second executions, with the 60 second slots hand-picked to maximize impressions.Marking a new approach to out of home (OOH) media, American Express has commissioned the celebrated London-based street artist Josephine Hicks to create a 6.8m x 11m mural on Ebor Street, Shoreditch, offering a creative interpretation of the 'Don’t Live Life Without It' message.Credits- Ogilvy & Mather and Mcgarrybowen New York- Josephine Hicks
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