FCB Inferno has launched its new campaign for Fitbit UK, showcasing the new Fitbit Ionic smart watch.The 'Still Got It' creative includes a 45-second film, focusing on the new Ionic supporting a line-up of amateur self-starters on their journey to achieving their exercise goals.Opening with a shot of a cyclist lathering up his hairy legs with shaving foam, before moving to a triathlete squeezing into his wetsuit, a father at the start line of a Tough Mudder style event, and a runner warming up, all the characters are real people embracing the sporting world.A series of shorter films, promoted on Facebook and Instagram, dive deeper into the psyche of these everyday athletes. CreditsAgency: FCB InfernoChief creative officer: Al YoungSenior art director: Jack WalkerSenior copywriter: Ali DickinsonManaging director: Sharon JigginsSenior account director: Claire MaddocksSenior account manager: Alice PooleSenior account manager: Sabrina MayChief strategy officer: Vicki HolgateSenior strategist: Laura PirkisSenior strategist: Jason EdwardsSenior producer: Kate YoungBroadcast and content business affairs: Valerie BoyceSenior project manager: Bridie ScrivenProduction company: Archer’s MarkProducers: Steve Jamison & Kirsty LaneDirector: Ian DerryMusic: The Elements Music & Sound/Andy Carroll