Fitbit has moved beyond just being a health tool to count your daily steps. The brand has released its Fitbit Versa 2, a premium smartwatch packed with advanced health, fitness and smart features to help people get the most out of their time, like Amazon Alexa built-in, Spotify and Fitbit Pay standard.The campaign highlights the new abilities of the Versa 2 through a series of slice-of-life moments, showing how everything from people using it during workouts, busy workdays catching up with meetings, telling the watch to turn on the air conditioner at home, and even romantic dinner dates, where the wearer is asked if the watch can tell how many calories are in the meal or if there will be a second date.The brand tapped San Francisco-based agency Argonaut to help promote the launch. This is the first project the client and agency have worked on together since 2017 – Argonaut used to be the agency of record for Fitbit and launched its first-ever marketing back in 2014.The agency worked with director Isaiah Seret to help bring the product’s fashion and functionality to lifeCreditsAgency: ArgonautClient: FitbitChief Marketing Officer: Tim RosaVP Product Marketing: Lisa SwiftSenior Director, Media & Customer Acquisition Marketing: Jay NewellCreative Director, Video and Photography: Kristin BrewerSenior Creative Director: Danielle NaboulsiProduct Manager: Teresa TranChief Creative Officer: Hunter HindmanGroup Creative Director: Chad LeitzCopywriter: Ray Connolly Creative Director: Grant Minnis Executive Producer: Jon Drawbaugh Sr. Producer: DP OdishooGroup Brand Director: Jordan WoodAssistant Brand Manager: Katherine BerchtoldProduction CreditsBISCUIT Partner / Managing Director: Shawn LacyExecutive Producer: Jeff McDougallHead of Production: Rachel GlaubHead of Production: Mercedes Allen-SarriaDirector: Isaiah SeretUS Producer: Stephanie BruniDirector of Photography: Jess HallOPCToronto Producer: Kirsta TeagueProduction Manager: Avery ChanProduction Coordinator: Mel StojanovskiBEASTEditor: Tim BrooksExecutive Producer: Tracy Coleman