#PreLoved Love Songs|短视频,图文|广告营销案例【ADGuider广告指南】

# 预先喜爱的情歌

案例简介：根据世界如何受到新型冠状病毒肺炎封锁限制的影响及其经济影响，Gumtree.co.za进行了一项调查，以确定南非人如何开始他们个人的商业努力，并赚取一些额外的现金来度过。已确定，平均每个人的房屋周围有17种未使用的物品，可以在Gumtree上列出，价格为300美元。我们想庆祝这些预先喜爱的物品，并创造一种产生健谈性的方式，鼓励我们的目标市场也在平台上列出他们的物品。我们与喜剧演员多诺万·歌利亚 (Donovan Goliath) 和他才华横溢的小提琴家搭档达维娜·戈登 (Davina Gordon) 合作，他们在整个禁闭期间一直在创作病毒式的音乐内容。特别是Missy Elliot自己分享了一件作品。多诺万 (Donovan) 和达维娜 (Davina) 合作创作了这首颂歌1990年的R & B; 在最初的24小时内，与您最喜欢的预先喜爱的物品之一道别的艰辛，该物品有机地吸引了20,000多个视图。南非逆转录病毒为Gumtree创建的综合广告，类别为: 专业服务。

# 预先喜爱的情歌

案例简介：Based on how the world has been impacted by Covid-19 lockdown restrictions and the economic effect thereof, Gumtree.co.za conducted a survey to ascertain how South Africans could kick start their individual commercial efforts and make some extra cash to get by. It was determined that the average person had 17 unused items around their home that could be listed on Gumtree for $300. We wanted to celebrate these pre-loved items and create a way of generating talkability that would encourage our target market to also list their items on the platform. We partnered with comedian Donovan Goliath and his talented violinist partner Davina Gordon who have been creating viral, musical content throughout lockdown. One piece in particular had been shared by Missy Elliot, herself. Donovan and Davina collaborated on this ode to 1990's R&B; chronicallong the hardships of saying goodbye to one of your favourite pre-loved items, which has attracted more than 20,000 views organically, in the first 24 hours. Integrated advertisement created by Retroviral, South Africa for Gumtree, within the category: Professional Services.