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成功!
案例简介：Gumtree 推出了新的电视，radiocampaignGumtree 本周推出了新的电视和广播广告，庆祝其 860万买家和卖家每天分享的数千个成功故事。以喜剧演员桑德森 · 琼斯为主角，处决集中在网站的三个顶级类别: 汽车、工作和商品。 该活动由 Fold7 构想，于 3月25日在电视上启动，与伦敦的广播、 YouTube 广告、在线展示和移动广告一起。 这场名为 “成功!” 的运动旨在展示在 Gumtree 与 strapline，“数百万卖家，数百万买家” 进行交易的喜悦。Gumtree。成功!琼斯扮演一个品牌倡导者，他喜欢看到别人在英国排名第一的分类广告网站上获得他们想要的汽车、工作或物品。 第一个广告将支持 Gumtree 的汽车类别，Gumtree 在英国拥有最多的私人上市汽车，并将在 30 ”和 10” 版本中播出。工作和商品的广告也将有 10 个版本。 Gumtree.com 营销主管哈米什 · 斯通 (Hamish Stone) 表示: “我们希望创建一场活动，庆祝我们的 8.6 用户每天经历的精彩成功故事。该网站正在不断壮大，随着我们的汽车类别迅速增长，现在是发布我们最新广告的最佳时机。我们希望他们会成功!" Fold7 创意总监 Ryan Newey 补充道，“这是我们自 1月被任命以来首次为该品牌工作。这场运动的重点是我们希望人们记住关于 Gumtree 的关键部分; 无论你想买还是卖，Gumtree = 成功!"
成功!
案例简介：Gumtree launches new TV and radiocampaignGumtree launches its new television and radio ads this week, celebrating the thousands of success stories shared every day by its 8.6 million buyers and sellers. Featuring comedian Sanderson Jones, the executions focus on three of the site’s top categories: Motors, Jobs and Goods. Conceived by Fold7, the campaign launches on TV on 25 March, alongside radio in London, YouTube advertising, online display and mobile ads. The campaign, titled ‘Success!’ aims to demonstrate the joy of doing a deal on Gumtree, with the strapline, ‘Millions of sellers, millions of buyers. Gumtree.Success!’ Jones plays a brand advocate who delights in seeing others get the car, job or item they want on the UK’s number one classifieds website. The first advert will champion Gumtree’s Motors category, where Gumtree has the highest number of privately listed cars in the UK, and will air in 30” and 10” versions. The ads for Jobs and Goods will also run in 10” versions. Hamish Stone, Head of Marketing at Gumtree.com, said: “We wanted to create a campaign that celebrates the wonderful success storiesexperienced by our 8.6m users on a daily basis. The site is going fromstrength-to-strength and with our Motors category growing quickly, it’s theperfect time to launch our latest ads. We’re hoping they’ll be just assuccessful!” Ryan Newey, Creative Director at Fold7, added, “This is our first workfor the brand since we were appointed in January. The campaign focuses on thekey take out that we want people to remember about Gumtree; whatever you’relooking to buy or sell, Gumtree = Success!”
Success!
案例简介：Gumtree 推出了新的电视，radiocampaignGumtree 本周推出了新的电视和广播广告，庆祝其 860万买家和卖家每天分享的数千个成功故事。以喜剧演员桑德森 · 琼斯为主角，处决集中在网站的三个顶级类别: 汽车、工作和商品。 该活动由 Fold7 构想，于 3月25日在电视上启动，与伦敦的广播、 YouTube 广告、在线展示和移动广告一起。 这场名为 “成功!” 的运动旨在展示在 Gumtree 与 strapline，“数百万卖家，数百万买家” 进行交易的喜悦。Gumtree。成功!琼斯扮演一个品牌倡导者，他喜欢看到别人在英国排名第一的分类广告网站上获得他们想要的汽车、工作或物品。 第一个广告将支持 Gumtree 的汽车类别，Gumtree 在英国拥有最多的私人上市汽车，并将在 30 ”和 10” 版本中播出。工作和商品的广告也将有 10 个版本。 Gumtree.com 营销主管哈米什 · 斯通 (Hamish Stone) 表示: “我们希望创建一场活动，庆祝我们的 8.6 用户每天经历的精彩成功故事。该网站正在不断壮大，随着我们的汽车类别迅速增长，现在是发布我们最新广告的最佳时机。我们希望他们会成功!" Fold7 创意总监 Ryan Newey 补充道，“这是我们自 1月被任命以来首次为该品牌工作。这场运动的重点是我们希望人们记住关于 Gumtree 的关键部分; 无论你想买还是卖，Gumtree = 成功!"
Success!
案例简介：Gumtree launches new TV and radiocampaignGumtree launches its new television and radio ads this week, celebrating the thousands of success stories shared every day by its 8.6 million buyers and sellers. Featuring comedian Sanderson Jones, the executions focus on three of the site’s top categories: Motors, Jobs and Goods. Conceived by Fold7, the campaign launches on TV on 25 March, alongside radio in London, YouTube advertising, online display and mobile ads. The campaign, titled ‘Success!’ aims to demonstrate the joy of doing a deal on Gumtree, with the strapline, ‘Millions of sellers, millions of buyers. Gumtree.Success!’ Jones plays a brand advocate who delights in seeing others get the car, job or item they want on the UK’s number one classifieds website. The first advert will champion Gumtree’s Motors category, where Gumtree has the highest number of privately listed cars in the UK, and will air in 30” and 10” versions. The ads for Jobs and Goods will also run in 10” versions. Hamish Stone, Head of Marketing at Gumtree.com, said: “We wanted to create a campaign that celebrates the wonderful success storiesexperienced by our 8.6m users on a daily basis. The site is going fromstrength-to-strength and with our Motors category growing quickly, it’s theperfect time to launch our latest ads. We’re hoping they’ll be just assuccessful!” Ryan Newey, Creative Director at Fold7, added, “This is our first workfor the brand since we were appointed in January. The campaign focuses on thekey take out that we want people to remember about Gumtree; whatever you’relooking to buy or sell, Gumtree = Success!”
成功!
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Success!
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基本信息
- 广告战役： #Success!#
- 广告品牌： Gumtree.com
- 发布日期： 2013-03-01
- 行业领域： 互联网服务 , 网站
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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