Smart Stretch 360|短视频|广告营销案例【ADGuider广告指南】

智能拉伸 360

案例简介：EntrySummary Ext neck。这是一个严重的健康问题 (脖子僵硬或肩膀僵硬，头痛等)。) 由于长时间使用智能手机和平板电脑造成的。研究报告说，在日本和全世界受苦的人数在增加。雅虎!日本庆祝了 20 周年，并想通过向颈部疼痛问题的人提供服务来感谢那些在手机上使用他们服务的人。简要解释不幸的是，我们不可能减少对移动设备的使用，即使它会导致健康问题。但是，如果我们能把我们的手机变成一个颈部伸展装置呢？雅虎!日本提出，“智能拉伸 360”。智能伸展 360 是世界上第一部介绍伸展运动的 360 电影。仅仅在 360 电影中跟随教练，僵硬的脖子和肩膀就被拉伸了。到目前为止，360 电影只是为了欣赏全景，但是有了这部新的 360 电影，我们打开了一个利用 360 电影作为实用工具的全新世界。我们给用户的信息是 “智能延伸，智能浏览”。“通过结合看智能手机和拉伸的行为，我们希望用户以更健康的方式享受移动设备。

智能拉伸 360

案例简介：EntrySummary ext neck. This is a serious health issue (stiff necks or shoulders, headaches etc.) caused by using smartphone and tablets long time. Research reported increase in the number of people who are suffering in Japan and whole world. Yahoo! JAPAN marked the 20th anniversary and wanted to thank those using their service on mobiles by providing to those with neck pain problems. BriefExplanation Unfortunately, it is impossible for us to reduce our use of mobile devices even if it’s causing heath issue. But, what if we could transform our mobile into a neck stretching device? Yahoo! JAPAN presents, “Smart Stretch 360”. Smart stretch 360 is the world’s first 360 movie that introducing stretching exercise. Just by following the instructor in the 360 movie, stiff necks and shoulders are stretched. Till now, 360 movie were just for enjoying panoramic view, but with this new 360 movie, we open up a whole new world of utilizing 360 movie as a utility. Our message to the user is “Stretch smart, browse smart.” By combining the act of looking at smart phone and stretching, we wanted the user to enjoy mobile devices in a healthier way.