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智能拉伸 360
案例简介：在 2016 雅虎!日本每月在移动设备上拥有大约 300亿的光伏，标志着 20 周年。雅虎!我想通过提出并承担新的行业责任来表达对移动用户的感谢。我们关注严重的健康问题，“文字脖子” (僵硬的脖子或肩膀，头痛等)。)，这是由于长时间使用智能手机和平板电脑造成的。因此，我们发明了一个 360 的电影广告，“智能伸展 360”，它让人们仅仅通过观看就可以自然伸展。这部电影被放在 youtube 和 facebook 的广告上。很快，它被各种媒体接受，如电视和互联网新闻，价值 100万美元。仅在一个月内，浏览量就超过 750,000。我们将互联网广告对用户的价值 “延伸” 到更有意义的地方。人们不想要信息，而是按摩。
智能拉伸 360
案例简介：In 2016 yahoo! Japan, with approximately 30 billion pv monthly on mobile, marked the 20th anniversary. Yahoo! Wanted to express its appreciation to its mobile users by proposing and committing a new industry responsibility. We focused on the serious health issue, “text neck”(stiff necks or shoulders, headaches etc.), which is caused by using smartphone and tablets for long hours. And so, we invented a 360 movie ad, “smart stretch 360”, which made people stretch naturally just by watching it. This movie was put on youtube and facebook ad. And soon, it was picked up by various media, such as tv and internet news, resulted in $ one million worth. The number of views added up to more than 750,000 just in one month. We “stretched” the value of the internet ads for users, to something more meaningful. People don’t want a message, but a massage.
Smart Stretch 360
案例简介：在 2016 雅虎!日本每月在移动设备上拥有大约 300亿的光伏，标志着 20 周年。雅虎!我想通过提出并承担新的行业责任来表达对移动用户的感谢。我们关注严重的健康问题，“文字脖子” (僵硬的脖子或肩膀，头痛等)。)，这是由于长时间使用智能手机和平板电脑造成的。因此，我们发明了一个 360 的电影广告，“智能伸展 360”，它让人们仅仅通过观看就可以自然伸展。这部电影被放在 youtube 和 facebook 的广告上。很快，它被各种媒体接受，如电视和互联网新闻，价值 100万美元。仅在一个月内，浏览量就超过 750,000。我们将互联网广告对用户的价值 “延伸” 到更有意义的地方。人们不想要信息，而是按摩。
Smart Stretch 360
案例简介：In 2016 yahoo! Japan, with approximately 30 billion pv monthly on mobile, marked the 20th anniversary. Yahoo! Wanted to express its appreciation to its mobile users by proposing and committing a new industry responsibility. We focused on the serious health issue, “text neck”(stiff necks or shoulders, headaches etc.), which is caused by using smartphone and tablets for long hours. And so, we invented a 360 movie ad, “smart stretch 360”, which made people stretch naturally just by watching it. This movie was put on youtube and facebook ad. And soon, it was picked up by various media, such as tv and internet news, resulted in $ one million worth. The number of views added up to more than 750,000 just in one month. We “stretched” the value of the internet ads for users, to something more meaningful. People don’t want a message, but a massage.
智能拉伸 360
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Smart Stretch 360
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基本信息
- 广告战役： #Smart Stretch 360#
- 广告品牌： 雅虎
- 发布日期： 2014-06-01
- 行业领域： 互联网服务 , 网站
- 媒体类别： 短视频
- 广告语言： 日语
- 媒介平台： 网络
- 获得奖项：
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