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莱卡感动你
案例简介：我们通过一部由获奖影片菲利普 · 安德烈执导的令人回味的 balletic 品牌电影将电视宣传活动带入生活。这部电影讲述了一位年轻女子在芭蕾舞剧中舞动的六个高度风格化的小插曲，这些小插曲代表了她当时的情况。穿着一系列莱卡®贯穿始终的注入服装，她身体的每一个戏剧性动作都被革命性的 3D 延时 “追踪” 效果所捕捉，增强了流动性和活力的内脏感。我们通过与伦敦的 Glassworks 视觉效果公司合作实现了这些效果，他们使用我们的多摄像头捕捉舞者的动作，以数字方式准确跟踪他们的动作。在四个半月的密集工作中，这一运动为专有的钢绞线挤出、布料放样和接近触发模拟软件提供了基础。所有渲染都使用突破性的 GPU 渲染，使我们能够实现细化的迭代周期，最终获得更高质量的最终图像。图像完成后，我们将迷人的动作设置为一个定制的重新录制版本的 Nouvelle 模糊的 “与我共舞” 轨道。
莱卡感动你
案例简介：We brought the TV campaign to life with an evocative, balletic brand film, directed by award-winning Philippe André. The film followed a young woman as she ballet danced through six highly stylised vignettes that represented the situations of her day. Wearing a range of LYCRA® infused garments throughout, each dramatic movement her body made was captured with a revolutionary 3D time-lapse ‘trail’ effect, heightening the visceral sense of fluidity and dynamism. We achieved these effects by partnering with Glassworks visual effects company in London and they used our mutiple camera capture of the dancers movement to accurately track their movements digitally. Throughout four and a half months of intensive work this movement provided the basis for a proprietary strand extrusion, cloth lofting and proximity triggered simulation software. All rendered using a ground breaking GPU rendering that enabled us to achieve the refinement iteration cycles and ultimately finer quality final images. Once the images were finished we set the enchanting movements to a bespoke re-recorded version of Nouvelle Vague’s ‘Dance With Me’ track.
Lycra Moves You
案例简介：我们通过一部由获奖影片菲利普 · 安德烈执导的令人回味的 balletic 品牌电影将电视宣传活动带入生活。这部电影讲述了一位年轻女子在芭蕾舞剧中舞动的六个高度风格化的小插曲，这些小插曲代表了她当时的情况。穿着一系列莱卡®贯穿始终的注入服装，她身体的每一个戏剧性动作都被革命性的 3D 延时 “追踪” 效果所捕捉，增强了流动性和活力的内脏感。我们通过与伦敦的 Glassworks 视觉效果公司合作实现了这些效果，他们使用我们的多摄像头捕捉舞者的动作，以数字方式准确跟踪他们的动作。在四个半月的密集工作中，这一运动为专有的钢绞线挤出、布料放样和接近触发模拟软件提供了基础。所有渲染都使用突破性的 GPU 渲染，使我们能够实现细化的迭代周期，最终获得更高质量的最终图像。图像完成后，我们将迷人的动作设置为一个定制的重新录制版本的 Nouvelle 模糊的 “与我共舞” 轨道。
Lycra Moves You
案例简介：We brought the TV campaign to life with an evocative, balletic brand film, directed by award-winning Philippe André. The film followed a young woman as she ballet danced through six highly stylised vignettes that represented the situations of her day. Wearing a range of LYCRA® infused garments throughout, each dramatic movement her body made was captured with a revolutionary 3D time-lapse ‘trail’ effect, heightening the visceral sense of fluidity and dynamism. We achieved these effects by partnering with Glassworks visual effects company in London and they used our mutiple camera capture of the dancers movement to accurately track their movements digitally. Throughout four and a half months of intensive work this movement provided the basis for a proprietary strand extrusion, cloth lofting and proximity triggered simulation software. All rendered using a ground breaking GPU rendering that enabled us to achieve the refinement iteration cycles and ultimately finer quality final images. Once the images were finished we set the enchanting movements to a bespoke re-recorded version of Nouvelle Vague’s ‘Dance With Me’ track.
莱卡感动你
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Lycra Moves You
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基本信息
- 广告战役： #Lycra Moves You#
- 广告品牌： Lycra
- 发布日期： 2014-09-01
- 行业领域： 服装配饰 , 穿着/装扮
- 媒体类别： 短视频
- 广告语言： 英语
- 媒介平台： 网络
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