此前，汉堡王用一个“发霉的汉堡”力证自家的食材新鲜安全，不添加人工防腐剂。近日，墨西哥汉堡王携手创意代理商We Believers，推出了一支广告片《The Naturals vs. The Artificials》，再次强调产品的「天然」。The Naturals vs. The Artificials夜晚，一群新鲜的食材全副武装，闯进餐厅。抄起武器，对着苯甲酸钠（Sodium Benzoate  ）、谷氨酸钠(monosodium glutamate)、聚山梨酯(polysorbate)等人工添加剂一顿拳打脚踢。伴着电影配乐家Alexis Estiz编写的旋律，天然食材小分队将这些添加剂一把火烧尽。汉堡王表示：“很抱歉没有更早消灭他们，而今后你再也不会在我们的食品里看见它们了。“Credits：Chief Creative Officer: Gustavo LauriaExecutive Creative Director: Patricio Elfi, Joaquin EspagnolHead of Art: Diego GrandiHead of Production:  Marcia JaesHead of Planning: Marco VegaHead of Client Services: Jose QuijanoDirector of Operations: Natalia GamarraBrand Director: Nallely RecinasProject Manager: Caterina MalpicaCreative Coordinator: Rocio Fernandez SassoProduction Company: LANDIADirectors: Robert Llauro, Agustín AlberdiExecutive Producer: Thomas AmoedoProducer: Claudia Del BosqueDP: Joseph Pardo2nd Unit DP: César EcheverríaAD: Jerry GarayArt director: Rocio GonzalezWardrobe: Marina SlobodianikStunt Coordinator: BucioSpecial FX: ArvizuCharacter Design Organic: Roy GarcíaCharacter Design Artificial: Julio Azamor / La PostaEditorial / Post-Production
Editor: Diego PanichPost-Production & VFX: La PostaPost-Production Coordinator: Samantha CastroMusic & Music Publisher: Pickle MusicComposer: Alexis EstizSound Design & Mix: Pickle MusicExecutive Producer: Alexis Estiz