Reverse April Fools'|海报/平面|广告营销案例【ADGuider广告指南】

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扭转愚人节

案例简介：有这么多品牌参与其中，愚人节变得有些疲倦和可预测。因此，当宝马要求我们完成愚人节的特技表演时，这将使最愤世嫉俗的人感到惊讶，我们创建了一个反向愚人节的测试，以查看谁会冒险看起来像终极傻瓜，成为终极汽车。 4月1日，宝马在报纸上刊登了一则广告，这是一张愚人节特惠的优惠券，其中指出，第一个携带它的人可以将他们的旧车 (无论是什么) 换成全新的宝马。然后我们在愚人节做了任何人期望的最后一件事。我们做了我们说要做的事。

扭转愚人节

案例简介：With so many brands taking part, April Fools’ had become a bit tired and predictable. So when BMW asked us to pull off an April Fools’ stunt that would surprise the most cynical, we created a Reverse April Fools’ a test to see who would risk looking like the ultimate fool, for the ultimate car. On the first of April BMW ran a Newspaper ad, a coupon for an April Fools’ Special stating that the first person to bring it could swap their old car, whatever it was, for a brand new BMW. Then we did the last thing anyone expects on April Fools’ Day. We did what we said we were going to do.