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一滴瓶
案例简介:条目摘要 Pril 洗碗洗涤剂有一件事没有竞争对手: 集中力量。这意味着,要完全清洗一整套盘子,只需要一滴 Pril。这就是我们多年来在中东和北非市场一直在说的,…… 直到我们的竞争对手开始承诺同样的事情。从说 “一滴 Pril 就足够了” 到给他们的消费者一些他们自己能掌握的东西。 简要解释 Pril 一滴瓶。精确的 Pril 洗涤剂瓶子… 可挤压并缩小到指甲的大小。在里面,1毫升的强大体积消除了一整套菜肴的外壳和油脂。制作过程花了 6 个多月: 根据实际尺寸瓶子的精确设计和形状创建了一个模具,生产了 3.000 个可挤压的瓶子,并将 pril 液体注入其中。最后一个迷你大小的标签贴纸附在上面。最后加入了用来装液体的红色盖子。在一个月的时间里,样品被交给了阿联酋和埃及的主要超市。注: 这是限量版。没有大规模生产是为了我们关心地球母亲..
一滴瓶
案例简介:Entry Summary Pril dish-washing detergent has one thing no competitor has: Concentrated power. That means, to completely clean a whole set of dishes, it only takes one drop of Pril. That’s what we’ve been saying for years in the Middle East-North Africa Market,… Until our competitors started promising the same.Pril needed to make a stand for their everlasting promise. From saying "One Drop of Pril is enough" to giving their consumers something they can grasp with their own hands. Brief Explanation The Pril One-Drop Bottle.The exact Pril detergent bottle… Squeezable and Reduced to the size of a fingernail.Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes.The crafting process took over 6 months: A mold was created following the exact design and shape of the real size bottle, 3.000 squeezable bottles were produced and pril liquid was injected into it. A final mini size label sticker was attached to it. The red cap to hold the liquid was finally added at the end.In a period of a month the samples were handed over in main supermarkets in UAE and Egypt.Note: This was a limited edition. No mass scale production was intended for we do care about mother earth..
One-drop Bottle
案例简介:条目摘要 Pril 洗碗洗涤剂有一件事没有竞争对手: 集中力量。这意味着,要完全清洗一整套盘子,只需要一滴 Pril。这就是我们多年来在中东和北非市场一直在说的,…… 直到我们的竞争对手开始承诺同样的事情。从说 “一滴 Pril 就足够了” 到给他们的消费者一些他们自己能掌握的东西。 简要解释 Pril 一滴瓶。精确的 Pril 洗涤剂瓶子… 可挤压并缩小到指甲的大小。在里面,1毫升的强大体积消除了一整套菜肴的外壳和油脂。制作过程花了 6 个多月: 根据实际尺寸瓶子的精确设计和形状创建了一个模具,生产了 3.000 个可挤压的瓶子,并将 pril 液体注入其中。最后一个迷你大小的标签贴纸附在上面。最后加入了用来装液体的红色盖子。在一个月的时间里,样品被交给了阿联酋和埃及的主要超市。注: 这是限量版。没有大规模生产是为了我们关心地球母亲..
One-drop Bottle
案例简介:Entry Summary Pril dish-washing detergent has one thing no competitor has: Concentrated power. That means, to completely clean a whole set of dishes, it only takes one drop of Pril. That’s what we’ve been saying for years in the Middle East-North Africa Market,… Until our competitors started promising the same.Pril needed to make a stand for their everlasting promise. From saying "One Drop of Pril is enough" to giving their consumers something they can grasp with their own hands. Brief Explanation The Pril One-Drop Bottle.The exact Pril detergent bottle… Squeezable and Reduced to the size of a fingernail.Inside, the exact powerful volume of 1ml that removes crust and grease from a whole set of dishes.The crafting process took over 6 months: A mold was created following the exact design and shape of the real size bottle, 3.000 squeezable bottles were produced and pril liquid was injected into it. A final mini size label sticker was attached to it. The red cap to hold the liquid was finally added at the end.In a period of a month the samples were handed over in main supermarkets in UAE and Egypt.Note: This was a limited edition. No mass scale production was intended for we do care about mother earth..
一滴瓶
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One-drop Bottle
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基本信息
- 广告战役: #汉高-户外-81f7#
- 广告品牌: 汉高
- 发布日期: 2000
- 行业领域: 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别: 海报/平面
- 广告语言: 阿拉伯语
- 媒介平台: 网络
- 获得奖项:
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