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一滴瓶
案例简介:洗一套盘子只需要一滴 Pril。这就是我们一直声称的,直到无可争议的市场领导者仙女开始承诺同样的承诺,但声音要大得多。随着净销售额增长骤降,削弱仙女领先地位的唯一方法是收回 “一滴的力量”。在他们的自然购物环境中监控我们的目标后,我们明白是什么让他们生气。为了克服这个巨大的挑战,我们决定 “变小”,让我们最初的主张真正变成现实。我们收回了我们的主张以及仙女的一些市场份额。
一滴瓶
案例简介:It only takes one drop of Pril to wash a set of dishes. That’s what we’ve always claimed, until Fairy, the undisputed market leader started promising the same, but much louder. As net sales growth plummeted, the only way to dent Fairy’s lead was to reclaim "the power of one drop". After monitoring our target in their natural shopping environment, we understood what made them tick. To overcome this big challenge, we decided to "go small" bringing our original claim to life literally. We took back our claim along with some of Fairy’s market share.
One-Drop Bottle
案例简介:洗一套盘子只需要一滴 Pril。这就是我们一直声称的,直到无可争议的市场领导者仙女开始承诺同样的承诺,但声音要大得多。随着净销售额增长骤降,削弱仙女领先地位的唯一方法是收回 “一滴的力量”。在他们的自然购物环境中监控我们的目标后,我们明白是什么让他们生气。为了克服这个巨大的挑战,我们决定 “变小”,让我们最初的主张真正变成现实。我们收回了我们的主张以及仙女的一些市场份额。
One-Drop Bottle
案例简介:It only takes one drop of Pril to wash a set of dishes. That’s what we’ve always claimed, until Fairy, the undisputed market leader started promising the same, but much louder. As net sales growth plummeted, the only way to dent Fairy’s lead was to reclaim "the power of one drop". After monitoring our target in their natural shopping environment, we understood what made them tick. To overcome this big challenge, we decided to "go small" bringing our original claim to life literally. We took back our claim along with some of Fairy’s market share.
一滴瓶
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One-Drop Bottle
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基本信息
- 广告战役: #汉高-DM-81f7#
- 广告品牌: 汉高
- 发布日期: 2000
- 行业领域: 互联网服务 , 房产/家居 , 日用品/母婴
- 媒体类别: 短视频
- 广告语言: 阿拉伯语
- 媒介平台: 网络
- 获得奖项:
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